Updating WordPress is very important and some might tell you it is easy. Go to your WordPress website's dashboard and click "Update Now". But merely clicking update could have devastating consequences if something goes wrong with the update. That is especially true if you had any customization done to your website or have many plugins. The site might break and certain functions might stop working altogether.

First and...

Your site should primarily "target" your audience, attract new clients, and keep your customers engaged. If you have been in business for a while you should have a good sense of who your target audience is. Can you describe them in a sentence or two? This is the time to be old fashioned and pick up a pen and paper for this exercise (or a keyboard). Remember that your target audience is the one client that brings you the most profit and pleasure to work with. Once you des...

There is no denying that having a website is a must have for any company or organization. While many focus on design alone, most forget about one very important area. This simple item can make the difference between a pretty website and an efficient website. By efficient we mean one that does exactly what you need it to do for your business. For some it is to generate online sales while for others it is to increase phone calls or emails. As the title of this articles sta...

Adding optimized content to your website is a very efficient form of online marketing and can improve the organic ranking of your website. After all, Google and other search engines are primarily in the business of delivering content to Internet users. Even though your site pages may not need frequent updates, adding pages of keyword empowered content is important. Think of it as content marketing.

The concept should...

As a web agency, we feel it is our responsibility to inform you of the ever-changing Internet rules. We have written numerous articles about website accessibility which is the ADA compliance part of a website. It is after all a legal matter and moral imperative. The good news is that with today's tools, we can make your site compliant within 3 business days when it used to take weeks.

The program we install is like an ...

At Business Website Center, we work with many different eCommerce platforms. When selecting the best eCommerce solution for a client, we take a close look at many points: Current online situation for the company / Business goals and vision / Technical knowledge of the staff / Marketing budget and goals / Projected revenues from online sales / Online competitors and many other factors. We have developed and still manage successful WooCommerce eCommerce websites, many of w...

What is multi-channel or omni-channel marketing? It is the ability to distribute your content, products, and promotions to powerful marketing platforms. Well known marketing platforms you may recognize are as follows: Amazon, eBay, Google Shopping, Facebook Marketplace, Shops on Instagram, Walmart Marketplace, TikTok, to name a few. Multi-channel marketing is one of the most efficient way to push your products to the world wide web easily and quickly. To do it efficientl...

Your customers are online and you should be, too. It became even more important during the waves of lock-downs these past two years. Whether you are just starting up or already have a business in place, take your brand online so you can sell everywhere your customers shop. COVID-19 changed the way we conduct business and now most buyers are familiar with buying online. If you have a brick-and-mortar company, you could be left behind and miss out on online revenues.

Online Chat Tools are very popular. Years back, many said that the trend would not last but, "au contraire" they are one of the preferred communication tools for Internet users. Indeed, most people prefer to chat with you right there at that moment instead of calling or sending an email.

Making yourself available on your website via a chat room enables you to have better control of your visitors' experience. Once you ...

What is Feedonomics? It is the name of a company that offers a Full Service Product Feed Management Platform and was purchased in 2021 by BigCommerce, a leader in eCommerce platforms. It is a powerful way to optimize and list products on hundreds of channels at the same time. And now you can do it by just being one of our BigCommerce merchants. Feedonomics unlocks scalable growth by automating product feed optimization, catalog listing, order management, and more. This i...