Adding optimized content to your website is a very efficient form of online marketing and can improve the organic ranking of your website. After all, Google and other search engines are primarily in the business of delivering content to Internet users. Even though your site pages may not need frequent updates, adding pages of keyword empowered content is important. Think of it as content marketing.

The concept should...

Hi, my name is Virginie Dorn from Business Website Center, talking to you from beautiful California. Today, I would like to talk to you about content marketing. That word has been around for quite a few years now, but truly what does it mean for you, your website, and your business? Content marketing is just that. It is the marketing of your services and product by using content. Now it sounds very simple, but it's not easy. Everybody can write. I mean, we're doing essay in hig...

Transcript: Meet Virginie Dorn, CEO of Business Website Center discussing the four pillars of quality web design for all size-businesses. Today, she is discussing the four most important elements to consider whether you are redesigning your website or creating a brand new one. There are four elements which you should really spend time considering. The most important factor is this: Does your website look good? That's it.

Duplicate content is any written content which is on your website as well as other sites on the web. Search Engines Bots have great difficulty deciding which page or website they should index when they find duplicate content. They do not quite know which content is the genuine or relevant one. Sometimes they get it right, sometimes they don't. The main issue of course is having your website penalized by the search engines if the bot decides your content is the duplicate one. So what to...