Social media in general is here to stay. Specific social media platforms may come and go but again social media as a way to communicate with one another is going to continue to increase in popularity. As a disclaimer, social media may not be suited for all industries. If you are unsure, make sure to speak with an online marketing expert like Ryan Perry or Virginie Dorn. For instance there are legal restrictions for law firms on what they can do online. So check first if social media is right for...

A lot of business owners struggle with how to use their website effectively. We have had many companies come to us to help them get some direction behind their online marketing efforts. The most common problem aside from not being able to be found, is being found but having nothing happen after that. That’s where effective copy writing, marketing, and calls to action come in to play. I have visited many websites where it is not clear why I am there or what I am supposed to do. If your custo...

In this week's broadcast, we discuss the advantages of hosting your own email marketing software on your own server as opposed to using services such as Constant Contact or Mail Chimp. In many cases, having the emailing system custom built into your website's CMS will end up saving you money in the long run. It may be a few thousand dollars to develop, but in many cases you will be spending hundreds or possibly thousands a month to use one of those pre made services, in which case, it is cheaper...

The power of Content Marketing is undeniable. But what does it mean? What difference does it make online? Is it here to stay? Let’s find out together… =1= What is Content Marketing? Content marketing is the art of preparing and distributing content using different platforms. It communicates a message, conveys an idea or declare a call-to-action. Good content marketing plants the seeds that one should contact ABC company for additional in...

There are numerous third party-shopping cart applications your webmaster can add to your website and they range in quality, functionality and price. As you can imagine, a $10 a month shopping cart gets you exactly that… $10 worth of shopping cart. If you have the time to analyze pages of data, we invite you to visit this Wikipedia link which offers a comparison between known shopping cart p...

Our article was published in the August 2013 Issue of North Bay Biz Magazine I am always amazed at the talent of business professionals I meet during website consultations. Their passion for their business is second to none. Business owners and entrepreneurs tend to be extremely self-sufficient; having invested so much time, money, and energy into their business; it is not hard to understand why they feel most comfortable when they are able to manage every aspect of an empire ...