To write or not to write... Textual content is one of the most important part of a website. Too little content and you take the chance of your visitors guessing what you do and what you want and give no help to search engines to rank your site in searches. Too much content and the website becomes overwhelming, boring, and perhaps even worst confusing. The amount of appropriate content depends on the following elements:

• Industry: Some industries are very visual. F...

Great news! Google has now made it very easy for anyone to submit their web pages to its search engine. This is an important of Search Engine Optimization especially if you just made edits on your site or created a new page. Of course, you can just wait until the Google Bot crawls your site but this may take some time as there are now over 1 billions sites listed on the Internet. It used to be you would need to have a Google Webmaster account to submit your review for review but not anymore. ...

If you are still not convinced textual content is king with Google and other major search engines, think of it that way:

Google is in the sole business of delivering content... nothing more.

In our prior post, we reviewed the top 3 changes you can make on your site to give it a better visual appeal. Today the focus will be on search engine optimization (SEO) which is the ranking given to your site when Internet users search with keywords. Yes, having a beautiful site is great and important but if nobody can find the site online, you are missing on potential revenue. =1= Optimize your copy: If you...

Whether or not Google Bot gives extra bonus points to websites with frequently updated content has been a topic of conversation for many years. One thing that has been mentioned by many is that the answer depends on the industry you are in. For instance, the search engines expect frequent daily changes if you are a news agency than if you own a hair salon. So, first and foremost, you need to think about your industry and if they are a lot of changes to be expected or not. Regardless of your c...

Slider, slideshows, galleries, and carousels seem to be on every website this year. The reason is simple. Most people are very visual and you can convey ideas (even complicated ones) with strong compelling images, graphics, or photographs. Theses slideshows are now working well on mobile devices like smartphones and tablets. If you have an older slideshows, just hire a webmaster to upgrade it to be better coded version. Today we are going to see if these slideshows are bad or good for search eng...

SEO (aka Search Engine Optimization) is the action of maximizing your website to give it a higher change to rank high on Google and other search engine companies for the keywords that are most important to your business. Local SEO is focusing your optimization efforts to specific cities or counties. It works best for companies with a brick and mortar business that are most interested in selling in their shop or for service based businesses that service client...

If you have a Google Webmaster and go to the tools' section, you will see that the search engine king highlights a long list of quality guidelines. They mainly describe the "what not to do" on your website. Over the years, bad online marketers have used non ethical and unreliable methods to attempt to trick Google and other search engines. Some of these tricks may have worked for a few weeks or months but, eventually, it always backfired and the poor site owner was left with a website t...

We spent the past two weeks reviewing the 10 recommendations offered by Google itself to ensure top ranking for your website. In this post and video, we cover part 2 of the 3 part-guidelines from Google. Today we chat about the technical guidelines. Though they can be intimidating, they are nonetheless extremely important to optimizing your website. =1= Google recommends to allow all of your site's files to be crawled. By this they me...

Last week in our webinar, we discussed the webmaster guidelines presented by Google. We spoke in details about the first 5 of the 10 specific items Google wants and expects to see in the design and content of a good website. By doing what the top search engine wants, you ensure top ranking for your website for the keywords of your choice. Ranking on #1 on page #1 (or close to that top spot) will guarantee more visitors to your website therefore help you increase your visibility and revenue strea...