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The Accessibility Gap

What does making your site accessible do for you, your customer and everyone else for that matter?

It is the right thing to do:

Let's face it... it is 2021 and everyone should be included. By making your website accessible for all, you are giving equal opportunity to access crucial information that significantly helps our everyday lives.

Peace of mind from litigation:

We are a partner with accessiBe which currently protects over 130,000 clients ranging from mom and pops all the way to 100 from the fortune 1,000 list. There has not been one single client that has been successfully sued due to using the accessibility tool we place on our clients' websites.

In fact, accessiBe has helped over 4,500 clients resolve legal matters relating to accessibility quickly and easily.

Opportunity & Market:

The CDC reports that 61 million Americans are currently registered as disabled with an average annual spending power of 490 billion dollars. Globally, there are 1.3 billion people within the disabled community with an annual spending power of 8 trillion dollars and growing due to population growth.

Brand Exposure & Awareness:

Making your website is accessible means that you are now reaching out to 20% more of the population that was not there before by default. It also means that more people will be talking about your company and attracted to your inclusive ethos. Would not you want to buy a product or service from an ethically responsible business that cares about its customers?

The Accessibility Gap:

Accessible coded websites from the get go is an amazing idea but in reality, it is nearly impossible to address with just code especially if the site is built with a content management system.

Education for the future is important so business owners do get their website accessible from the get go, but there are 350 million existing websites live at the moment. There is no chance to go back and get them all accessible manually.

We can help you in this transition because it is the right business decision for your company and because people with deisabilities deserve access to your website now.

Competition: accessiBe vs. the rest

When it comes to ADA compliance the Competitive Landscape is comprised of three different types of solutions out there:

1. Manual Remediation: Experts in web accessibility conform your website in favor of accessibility to achieve a high level of compliance. This increases the cost of the website by an average of 200% extra. This also does not include the cost of the audit and ongoing maintenance to ensure ongoing compliance. Websites under 1,000 pages can cost $15K per year not including the maintenance. Not to mention it takes 4-26 weeks to make your website compliant (the first time).

2. Free or low-cost widgets like Userway and other generic alternatives: These only handle CSS adjustments for low visual impairments and epilepsy, and only touch upon up to 25% of the WCAG requirements (means inaccessible). You have to hire someone to work on the site to get it up to compliance and if you have work on your site from then on you may have to hire them again to make it compliant again.

3. Our choice.... accessiBe: Fully automated from audit to ongoing maintenance. Includes CSS adjustments for visual impairments, epilepsy, color blindness, cognitive and learning disabilities by way of the search bar for definitions. It also includes the back end 75% of the WCAG requirements which include: assistive technology optimization, aria attributes, elemental structural roles and provides alt tags for images using OCR and IRIS Ai technologies. If this is used and changes are made to the site the proprietary AI adjusts to make it more compliant.

It eliminates paying a skilled developer to fix the site. This is another 40 hours on average to get the site to pass a compliance check but even then it's not guaranteed. Then there is the issue that a week later it can fall out of compliance due to editing and updates by the owner of the site. Websites are often dynamic in nature and can change frequently. With accessiBe, your annual license fee is less than a tenth the cost of initial manual remediation, and of course about a hundredth the cost of ongoing maintenance throughout a year.

The core reason that accessiBe works the way it does and billing works the way it does is to address the 98% of SMB's that cannot afford manual accessibility work. We believe that every website should provide equal access to all, but it’s not feasible for most business owners to accomplish this on their own. That is where accessiBe comes in.


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