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About Pinterest
Learn about Pinterest for Businesses

Any client you want a personal testimonial from I will talk to them directly, any time on your behalf. You just have them call me. Unbelievable. I am speechless. AND GRATEFUL beyond words.
- Robert Revel

Pinterest is one of the fastest (if not the fastest) growing social media platforms in the history of the Internet. It is a virtual pinboard. Pinterest allows you to organize and share all of the beautiful things you find on the web. You can browse boards created by other people to discover new things and get inspiration from people who share your interests. People use boards to plan their weddings, decorate their homes, and share their favorite recipes.

It is based on "pins". A pin is an image added to Pinterest. A pin can be added from a website using the Pin It button, or you can upload images from your computer. Each pin added using the Pin It button links back to the site it came from.

Brands like fashion e-commerce website, Boticca, use Pinterest as a virtual officefront for driving customers to their website. Users inbound from Pinterest spend on average $180 compared with $85 spent from users coming from Facebook. Such users spend less time on the company's Website, choosing instead to browse from the company's pinboard. Many brands and small businesses are using Pinterest, following best practices to get traffic on their websites and buzz around their products.

Pinterest is a great new platform for retailers who are able to share images of the products they sell!

Read our Pinterest and SEO blog post in which we reveal 5 simple tips for a successful Pinterest account >>

What can be done for businesses using Pinterest:

  • Setting up a Business Pinterest account, not a personal account
  • Preparing up the right boards and images for your customer's target audience
  • Optimizing the visual of the boards with collage effect or other design layouts
  • Promoting Pinterest contests
  • Adding Pinterest widgets (either provided by Pinterest or customized) onto your website
  • Using Pinterest Promoted Pins
  • Setting up Buyable Pins
  • And much more ...

Mouse over the image of Pinterest below to zoom in on any part of profile.


Pinterest for Businesses

Pinterest for Businesses

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