Author Archives: The BWC Team

Have you received the email "We’ll soon configure Google Analytics 4 for you" from Google? Have you applied G4 to your website yet? If not, you should know that Universal Analytics (which has been THE Google Analytics program for years) will stop processing data on July 1, 2023. To maximize historical data and to ensure that Google Analytics 4 (GA4) meets your specific needs, you should make the switch as soon as possible. This will ensure that your site conti...

If you have an online business profile on Google Maps and opted in into receiving Google alerts, you might have received an email from Google asking you if your online information is accurate. It is a good idea to check it to be sure clients and prospects can find your office or website. Google Maps should be a part of a good search engine optimization approach. We often talk about optimizing your website and using social media platforms, but do not forget about Google ...

By now, you must be familiar with the 2-step verification protocol when logging into an online account. It requires a code to be sent to you by text or email each time you want to login. This started a few years back but many platforms now are making a requirement from which you cannot opt out. It can be problematic if you need someone to access your account while you are not available to provide the security code. Also the code often expires quickly so it adds another l...

There is a high probability that you, as a consumer, has purchased something online at least once. Perhaps, this is a weekly or daily routine for you and your family. eCommerce has indeed become an integral part of our daily lives. All industries have seen a significant transformation on how they sell to their clients. Small brick-and-mortar/mom-and-pop stores have also experienced the shift. Many of their clients, even if they live in the same town, have asked if they c...

Building a new website with or without a content management system can be costly as well as time and energy consuming. If your marketing budget is limited this year, consider some design changes to your site for a set fee. A good web designer can offer you a flat rate for a set of changes that will improve greatly the look of your site. That can be done regardless of the age on your website. Think of it as “renovation” just like you would do to your home. If your sit...

GoDaddy's Workspace Email Program is being retired this year. If you have been using Workspace, you should have received an email notifying you of the upcoming migration and changes to your account and email plan. Though GoDaddy's team is taking care of transferring your old emails and contacts, there are steps you need to take to be sure nothing is missed. Upon completion, you will also need to redo certain settings.

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If you received an email from Facebook informing you that your Personal Profile has been tagged as GRAY, it is important you take action immediately. This is especially true if this account is the only ADMIN user for a Facebook Page. Remember Profile is for humans and Page is for businesses. In our experience, in most cases, the Profile scheduled for deletion is not one you use for your personal posting. What is important is to save the ownership of the Business Page. Wi...

Updating WordPress is very important and some might tell you it is easy. Go to your WordPress website's dashboard and click "Update Now". But merely clicking update could have devastating consequences if something goes wrong with the update. That is especially true if you had any customization done to your website or have many plugins. The site might break and certain functions might stop working altogether.

First and...

Your site should primarily "target" your audience, attract new clients, and keep your customers engaged. If you have been in business for a while you should have a good sense of who your target audience is. Can you describe them in a sentence or two? This is the time to be old fashioned and pick up a pen and paper for this exercise (or a keyboard). Remember that your target audience is the one client that brings you the most profit and pleasure to work with. Once you des...

There is no denying that having a website is a must have for any company or organization. While many focus on design alone, most forget about one very important area. This simple item can make the difference between a pretty website and an efficient website. By efficient we mean one that does exactly what you need it to do for your business. For some it is to generate online sales while for others it is to increase phone calls or emails. As the title of this articles sta...