What is multi-channel or omni-channel marketing? It is the ability to distribute your content, products, and promotions to powerful marketing platforms. Well known marketing platforms you may recognize are as follows: Amazon, eBay, Google Shopping, Facebook Marketplace, Shops on Instagram, Walmart Marketplace, TikTok, to name a few. Multi-channel marketing is one of the most efficient way to push your products to the world wide web easily and quickly. To do it efficientl...

What is Feedonomics? It is the name of a company that offers a Full Service Product Feed Management Platform and was purchased in 2021 by BigCommerce, a leader in eCommerce platforms. It is a powerful way to optimize and list products on hundreds of channels at the same time. And now you can do it by just being one of our BigCommerce merchants. Feedonomics unlocks scalable growth by automating product feed optimization, catalog listing, order management, and more. This i...

At Business Website Center, we work with different types of eCommerce platforms from Shopify to WooCommerce and many others. With that in mind, we recommend BigCommerce for many customers because it offers more flexibility as a company grows online. If you start small, you may be fine with a lesser quality platform. But once your sales grow and you need more tools, you will most likely need to upgrade to a better company. The move from one platform to an...

It seems that everyday the Internet is creating new words. We all remember when the "cloud" became a hot item and how confusing it was for most people. Today, we will address a term that has become popular for eCommerce website development this year: Headless eCommerce.

The way we conduct business online has changed greatly these past two years, primarily due to COVID-19 lock-downs and people having to...

You may not yet understand how Cryptocurrency works but it is here to stay and possibly replace Fiat Currency in the future.

Many large corporations are now accepting Cryptocurrency as a form of payment. Here are companies you might know: Microsoft, AT&T, Overstock, Starbucks, Whole Foods, Etsy, … Yes, we thought you might recognize them.

Provi...

If you are selling products online, you have to think about how to get the purchased products to your buyers in the most affordable, secured, and efficient way possible. First and foremost, we recommend a 3rd part eCommerce solution to handle your shopping cart (see this prior post) as they will take care of any future upgrades often needed for shopping carts. The days of cust...

The biggest trend we have seen these past two years is offering free shipping for all online orders regardless of the size or amount of the order placed. Though this is the recommended way to go to stay competitive, it might not be an option for your business and industry. Let’s review the idea of free shipping and why it started to be used as an online marketing tool. Data collected from various eCommerce websites have shown that it was very common for a prospective buyer to add items to t...

A website is called eCommerce whenever you accept payments on your website. Payments could be for your customers to pay for products they buy on your website. It could be for services rendered or pre-payments for rental equipment. It could also be for a membership of some sort. And finally accepting payments could be for donations which is often the case for non-profit organizations. There are 3 ways to accept payments. They all have their pros and cos and the one you choose ...

So you’ve decided you want to sell your products online. That’s about as smart a choice as you can make for your business in this day and age. But how do you go about it? There are so many “solutions” out there, that it is very easy to get lost and confused in it all. First things first, you will want to decide if you can get away with something simple like PayPal, or if you want full on payment integration. PayPal is relatively simple to set up, and you only end up paying money when ...

There are numerous third party-shopping cart applications your webmaster can add to your website and they range in quality, functionality and price. As you can imagine, a $10 a month shopping cart gets you exactly that… $10 worth of shopping cart. If you have the time to analyze pages of data, we invite you to visit this Wikipedia link which offers a comparison between known shopping cart p...