Your site should primarily “target” your audience, attract new clients, and keep your customers engaged. If you have been in business for a while you should have a good sense of who your target audience is. Can you describe them in a sentence or two? This is the time to be old fashioned and pick up a pen and paper for this exercise (or a keyboard). Remember that your target audience is the one client that brings you the most profit and pleasure to work with. Once you describe your audience in detail, write down what they like.
What do we mean?
Now that you know who your audience is, it makes it easier to have a website design and copy writing that “speak” to them and grab their attention. Though the site should clearly show your brand; the message via visual and writing should be for your customers and prospects.
Having a tailored experience for your target audience has always shown to be the most productive way to develop a website and its message. Trying to target everyone is a not a target at all; it becomes a diluted and confusing message. Questions? Give us a call at 707-794-9999.