There is a high probability that you, as a consumer, has purchased something online at least once. Perhaps, this is a weekly or daily routine for you and your family. eCommerce has indeed become an integral part of our daily lives. All industries have seen a significant transformation on how they sell to their clients. Small brick-and-mortar/mom-and-pop stores have also experienced the shift. Many of their clients, even if they live in the same town, have asked if they c...

Building a new website with or without a content management system can be costly as well as time and energy consuming. If your marketing budget is limited this year, consider some design changes to your site for a set fee. A good web designer can offer you a flat rate for a set of changes that will improve greatly the look of your site. That can be done regardless of the age on your website. Think of it as “renovation” just like you would do to your home. If your sit...

If you received an email from Facebook informing you that your Personal Profile has been tagged as GRAY, it is important you take action immediately. This is especially true if this account is the only ADMIN user for a Facebook Page. Remember Profile is for humans and Page is for businesses. In our experience, in most cases, the Profile scheduled for deletion is not one you use for your personal posting. What is important is to save the ownership of the Business Page. Wi...

Updating WordPress is very important and some might tell you it is easy. Go to your WordPress website's dashboard and click "Update Now". But merely clicking update could have devastating consequences if something goes wrong with the update. That is especially true if you had any customization done to your website or have many plugins. The site might break and certain functions might stop working altogether.

First and...

There is no denying that having a website is a must have for any company or organization. While many focus on design alone, most forget about one very important area. This simple item can make the difference between a pretty website and an efficient website. By efficient we mean one that does exactly what you need it to do for your business. For some it is to generate online sales while for others it is to increase phone calls or emails. As the title of this articles sta...

Adding optimized content to your website is a very efficient form of online marketing and can improve the organic ranking of your website. After all, Google and other search engines are primarily in the business of delivering content to Internet users. Even though your site pages may not need frequent updates, adding pages of keyword empowered content is important. Think of it as content marketing.

The concept should...

As a web agency, we feel it is our responsibility to inform you of the ever-changing Internet rules. We have written numerous articles about website accessibility which is the ADA compliance part of a website. It is after all a legal matter and moral imperative. The good news is that with today's tools, we can make your site compliant within 3 business days when it used to take weeks.

The program we install is like an ...

At Business Website Center, we work with many different eCommerce platforms. When selecting the best eCommerce solution for a client, we take a close look at many points: Current online situation for the company / Business goals and vision / Technical knowledge of the staff / Marketing budget and goals / Projected revenues from online sales / Online competitors and many other factors. We have developed and still manage successful WooCommerce eCommerce websites, many of w...

What is multi-channel or omni-channel marketing? It is the ability to distribute your content, products, and promotions to powerful marketing platforms. Well known marketing platforms you may recognize are as follows: Amazon, eBay, Google Shopping, Facebook Marketplace, Shops on Instagram, Walmart Marketplace, TikTok, to name a few. Multi-channel marketing is one of the most efficient way to push your products to the world wide web easily and quickly. To do it efficientl...

Your customers are online and you should be, too. It became even more important during the waves of lock-downs these past two years. Whether you are just starting up or already have a business in place, take your brand online so you can sell everywhere your customers shop. COVID-19 changed the way we conduct business and now most buyers are familiar with buying online. If you have a brick-and-mortar company, you could be left behind and miss out on online revenues.