6 effective ways you can boost your ranking on Google
By The BWC Team
For years, businesses have been searching for the end all way to boost their way to number one on Google. The short answer is that there isn’t a surefire way to get to number one. If there was, everyone would be doing it. However, there are many things that we have seen to have an effect. If you do some, or preferably all, of the things listed below, you will most definitely notice your website make a steady climb up the pages of Google. But it takes lots of time and dedication to pull it off....
What Is Content Marketing
By The BWC Team
Hi, my name is Virginie Dorn from Business Website Center, talking to you from beautiful California. Today, I would like to talk to you about content marketing. That word has been around for quite a few years now, but truly what does it mean for you, your website, and your business? Content marketing is just that. It is the marketing of your services and product by using content. Now it sounds very simple, but it's not easy. Everybody can write. I mean, we're doing essay in hig...
What is Online Branding?
By The BWC Team
Hi, my name is Virginie Dorn, the CEO of Business Website Center located in California. Today we are going to be discussing online branding. The term 'branding' has been around for many, many years. You're absolutely familiar with it. It is how people perceive you. With the internet having taken over the world, the online branding can be slightly different from your face-to-face branding, especially if you have a brick and mortar in a small town and now you are selling online. Your online brandi...
Four Reasons to hire a Professional Copywriter
By The BWC Team
One of the longest processes in developing a new website is waiting for the content that goes onto the site. Writing your website’s own text can be understandably stressful. When you went into business, odds are you were not a writer, and never thought you would have to be much of a writer. But now having a website is part of the cost of doing business and you are suddenly faced with having to adequately represent your business in text form on every single one of your pages. You may be okay wr...
Making the Internet work for your business
By The BWC Team
The truth is the Internet is not going away. As a business owner you must decide if you want to embrace it and make it work for your business or fight it. To make it work for you, you need to keep it simple. Stay away for trying to be on too many social media platforms unless you have a budget to hire a professional SEO team. Since you only have 24 hours in your day focus on 4 areas: 1) Have a professionally designed website
5 Elements that make up your brand
By The BWC Team
Last week we covered several do’s and don’ts when it comes to logo design. A logo is supposed to be instantly recognizable and illicit thoughts about your business. These thoughts and opinions stem from your company’s reputation. Your reputation and what your business is supposedly standing for, is your company’s branding. Your logo is one small part of your company’s branding. This week, we’re going to talk about what goes into creating a brand, broken down into five easy steps.
4 tips to great logo design
By The BWC Team
One of the things that can heavily impact the direction that web design will take, is your company’s logo and branding. This week I’m going to concentrate on the former. Many of our clients come to us and end up finding that they have problems with their logo design once they try to implement it onto a new platform. Sometimes it is because they didn’t plan for the future when their original logo was created, and the resolution of the images is not on par with today’s standards. Sometime...
Four successful sites designed to let their products shine
By The BWC Team
It’s helpful to look at successful models when trying to determine what the layout and design of your own website should be. If you look at some of the big players in the online sales industry, you’ll see certain trends in the layout, organization of colors, branding choices, and ease of navigation to the desired product. Regardless of whether you’re selling clothing, sporting goods, electronics, or whatever else, sites are being built around displaying their products in the most flatteri...
What does your website need in 2014 to be successful?
By The BWC Team
You do not have to take our word for it. Google it! There are some very crucial elements that your website must have in order to have any visibility in 2014. Forbes recently wrote a great article “Why Your Business Needs A Responsive Website Before 2014”. Thank you Forbes a...
SEO and duplicate content used on your website
By The BWC Team
Duplicate content is any written content which is on your website as well as other sites on the web. Search Engines Bots have great difficulty deciding which page or website they should index when they find duplicate content. They do not quite know which content is the genuine or relevant one. Sometimes they get it right, sometimes they don't. The main issue of course is having your website penalized by the search engines if the bot decides your content is the duplicate one. So what to...