The Frequently Asked Question page (also know as FAQ page) is often underutilized on websites. This page if used properly can offer great search engine optimization value and can also be used as a powerful marketing tools to help existing customers as well as a prospective clients. At the very least you should have half a dozen questions answered. If you are able to have more posted on this important page, there are many display options to choose from. One option is to categorize the question...

Some say the Donate Button is dead and they are partially right. The old Donate Button has been seen so many times by so many people that most glance over it and do not pay attention to it at all. In other words, we have become de-sensitized to it. The Donate Buttons I would like to speak about today is primarily for the benefits of non-profit organizations. Saying this, regular companies and bloggers can gain good insight by this webinar. If you are using PayPal, note that PayPal will act...

Real estate has been for many years and continues to be one of the most competitive industries online. There are different types of real estate websites: - Directories of properties for sale in a specific country, - Directories of properties for rent or lease in a specific country, - International directories of properties for sale, - International directories of properties for rent or lease, - Directories combining different types of real estate, - Sites integrating with local MLS (m...

In this week's webinar, we continue to cover Schema, which is a piece of coding that you will probably want your webmaster to add to your site, since Google and the other search engines recommend that you have it, and may be more likely to favor your position in a search result ranking. Depending on your industry and type of content, there are some different types of Schema code. This week we want to talk about Organization Schema Code, which is used for non-profit organizati...

Though professional website design has become more affordable enabling smaller size companies to benefit from similar opportunities as the larger corporations, it is important that you budget for expenses related to your site and online marketing efforts. December is the perfect time of the year to do so but, if you missed this post, do it today! Any month is a good month to review your budget. Website expenses: If your website has b...

A lot of business owners struggle with how to use their website effectively. We have had many companies come to us to help them get some direction behind their online marketing efforts. The most common problem aside from not being able to be found, is being found but having nothing happen after that. That’s where effective copy writing, marketing, and calls to action come in to play. I have visited many websites where it is not clear why I am there or what I am supposed to do. If your custo...

In this week's broadcast, we discuss the advantages of hosting your own email marketing software on your own server as opposed to using services such as Constant Contact or Mail Chimp. In many cases, having the emailing system custom built into your website's CMS will end up saving you money in the long run. It may be a few thousand dollars to develop, but in many cases you will be spending hundreds or possibly thousands a month to use one of those pre made services, in which case, it is cheaper...

This week's live webinar is continuing the discussion about the importance of a blog, what makes a blog worth to search engines as well as website visitors. Content is still #1 on Google. All search engines are in the business of delivering content to the web searchers. One element you will learn today during our 15 minute-discussion with Virginie and Ryan is the importance of having a focused approach when preparing a blog and really be more detailed than none. A broad or general blog post is n...

There have been significant changes with the search engines' algorithms and the way they rank websites based on their content. In this video, Virginie and Ryan share tips and recommendations on what a site owner should do with their copy in order to provide valuable content to their visitors. They also explain how to properly and ethically optimize content for Google and other search engines. No keyword stuffing... just basic common sense in how to develop content that makes sense to both the...

Using videos on websites is not a new occurrence, although it is a lot more common practice these days than it was a couple years ago. Not everyone does it yet; they may not have the time or the knowledge to put the puzzle pieces together, but it is very worth it to take the time to figure it out, because anyone in your industry who is using video has a clear cut advantage over you if you aren’t doing it too. Since video is prevalent enough that people in a lot of ways have come to expect it, ...