We all know that great content is important for your visitors and search engines alike. But having just text on a blog post is boring, uninviting and simply lacking visual interest. Large social media platforms have embraced the importance of images to illustrate their textual content. Facebook launched timeline making images (and even videos) take center stage. Pinterest’s popularity is continuing to grow at an exponential speed and they display primarily images. Does it mean people do not...

WordPress is very popular because of being a free platform that doesn't require much coding knowledge. Its functionality is constantly expanding through a wealth of both free and paid plugins that you can add to your site. Because of the nature of how it is set up, there are some inherent security issues that you will want to keep in mind and that leave your website susceptible to being hacked. The first thing you should always do, is try to keep your site updated to the latest version of WordPr...

For those of you who are lucky to live in Petaluma, California, you know this is a fabulous place to live, work and raise a family. Even though we now have about 58,000 people living here, it still kept its small town charm. The history and architecture are wonderful and the culture of community is very much in place. Being small does not mean there are no great companies here. On the contrary, Petaluma is a thriving town with over 7,000 great businesses like Architectural Plastics, Top Speed...

Social media is continuing to take over the Internet that we like it or not. It is here to stay and is continually evolving with new companies coming online, new platforms, new ways of communicating with friends, family and clients online, and new sites to learn to use. We agree that it can be exhausting. We also agree that, as a business owner or professional, you do not have time to keep up with new social media trends as you have plenty on your plate for your day-to-day work activities. So...

In this week's webinar, we go over even more "No No's" when it comes to what to do and what not to do for search engine optimization. A lot of people think that doing something negative with your SEO will just drop your ranking, but in actuality, depending on what you chose to do, Google and the other search engines may decide that you won't appear in a search at all. One of the major things that you shouldn't do, although it won't completely take you off of the map, is to target the most pop...

If you are like most site owners, you “rent” server space with a hosting company and do not own your own servers. Today we will discuss on site security and not server security which is a very different topic. There are several steps you can take to ensure better security on your website. =1= Install a SSL certificate (Secure Sockets Layer) on your website which will enable the https. If you are not sure if you have one already, go to your website but instead of

The title of this post “Choosing powerful colors for your website” could be taken the wrong way. By “powerful” we do not mean strong, vibrant and aggressive colors. We mean colors which work great for your target audience, your company’s message and industry type. A powerful color can be subtle and light while still doing “its” job. 1 ½ year ago we wrote a blog post about the meaning of colors and that information is still true today. [To view this prior post click

In this week's webinar, we cover the things you could be doing that can negatively effect your ranking on search engines. Here are five tips on things that you can do to protect your website's ranking. Flash for instance, used to be really useful and let you do cool things with animations, but now when used, it can actually be harmful to your ranking. Mobile devices, including many apple products, don't support flash, which may be a reason why support for it has not only dropped off, but why it ...

Real estate has been for many years and continues to be one of the most competitive industries online. There are different types of real estate websites: - Directories of properties for sale in a specific country, - Directories of properties for rent or lease in a specific country, - International directories of properties for sale, - International directories of properties for rent or lease, - Directories combining different types of real estate, - Sites integrating with local MLS (m...

In this week's webinar, we continue to cover Schema, which is a piece of coding that you will probably want your webmaster to add to your site, since Google and the other search engines recommend that you have it, and may be more likely to favor your position in a search result ranking. Depending on your industry and type of content, there are some different types of Schema code. This week we want to talk about Organization Schema Code, which is used for non-profit organizati...