Dynamic storytelling has continued to grow in popularity this year and we anticipate the trend to flourish in 2016. Regardless of your business, you have a story to tell. Perhaps it is a process showing your services from before to after. Or perhaps it is the story of your products, how they are made, how they are used and the benefits they provide to those who buy them. Either way there is a possibility for storytelling which can help prospective clientele better visualize  wh...

Incoming quality traffic to your website is the ultimate goal. The more people come to your site either through referral websites or directly, the better your chances for high ranking with search engines. Pinterest has come a long way from being a "girls sharing photos" platform to now a legit business social media platform on which a company can promote their products, services or brand. In the eyes of Google and other major SE, Pinterest is a quality popular website and ...

This is a great day. You just launched your brand new website. It is on one of the newest servers provided by your hosting company. It is fast, beautiful, works great, and your customers simply love it. Fast forward weeks or months from now. A client calls you to let you know that there is some odd video, image or text on your homepage. You realized your website has been hacked. It is horrible, the pages you spent hours building are just gone and the hacker left behind malicious malware. It i...

Like my grandmother used to say "It does not matter how much you make, it is how much you keep that is important". This is true for any company. So you have an eCommerce website on which you sell products which are shipped directly to your customers' home or business. You have added Free Shipping recently because you heard it was the fastest growing trend aka "what people want and expect online". In order to afford this free shipping, you made it so that it is good for purchase...

A few weeks ago we reviewed what Microsoft Edge was and what set it apart from its predecessor Internet Explorer (see our prior post What is Microsoft Edge?). Today we are continuing the discussion but focusing more on the relationship between the new Edge browser and website design. Quick recap:

1. It is only available on Wind...

Cinemagraph artworks when well done are fantastic. They can be breathtaking, enticing and memorable. A cinemagraph is a type of image that is often shared on social media and that can even go viral since it can be visually amazing. =1= What is a cinemagraph? It is an image which appears to be moving. Do you mean a video? No, not a video even though it is animated. It is actually a GIF formatted image which has a subtle movement. By doing so, it creates an illusion of a vid...

If you have a Google Webmaster and go to the tools' section, you will see that the search engine king highlights a long list of quality guidelines. They mainly describe the "what not to do" on your website. Over the years, bad online marketers have used non ethical and unreliable methods to attempt to trick Google and other search engines. Some of these tricks may have worked for a few weeks or months but, eventually, it always backfired and the poor site owner was left with a website t...

We spent the past two weeks reviewing the 10 recommendations offered by Google itself to ensure top ranking for your website. In this post and video, we cover part 2 of the 3 part-guidelines from Google. Today we chat about the technical guidelines. Though they can be intimidating, they are nonetheless extremely important to optimizing your website. =1= Google recommends to allow all of your site's files to be crawled. By this they me...

Last week in our webinar, we discussed the webmaster guidelines presented by Google. We spoke in details about the first 5 of the 10 specific items Google wants and expects to see in the design and content of a good website. By doing what the top search engine wants, you ensure top ranking for your website for the keywords of your choice. Ranking on #1 on page #1 (or close to that top spot) will guarantee more visitors to your website therefore help you increase your visibility and revenue strea...

In recent years Google has offered "guidelines" to webmasters to help them better rank the websites they design. It is a full time job to keep up with the guidelines' continual changes but a good web designer should make it a priority in order to better serve his or her clients. Google currently organizes its recommendations into three distinct sections which we will be reviewing over the next three weeks. =1= Design and content guidelines =2= Technical guid...