When you are in the process of developing a new website and updating an existing, it is the perfect time to review your branding and refresh it if needed. The brand of your company is what sets it apart from the competition. It is the personality of your products and services. Smart and successful business owners consider their brand one of their most important investments. It sets the tone for business growth. Your brand has to be inline with not only what you do and what you stand for, it al...

The past one year has seen the most changes in coding and programming for websites. This accelerated era of changes has been primarily due to the incredible rise in mobile devices popularity. It is fair to state that most professionals and consumers now own one or more mobile devices. Nowadays you do not have to be an engineer to own a smart phone. Everybody has one! We know numerous people who own two phones and two tablets. One of our clients has his home set up with 50 iPads. True story! Mob...

There are numerous third party-shopping cart applications your webmaster can add to your website and they range in quality, functionality and price. As you can imagine, a $10 a month shopping cart gets you exactly that… $10 worth of shopping cart. If you have the time to analyze pages of data, we invite you to visit this Wikipedia link which offers a comparison between known shopping cart p...

What is a Parallax Website? You might have heard of the word Parallax for new website design but are not quite sure what it means, if this type of web design is beneficial to you and your company and if it is here to stay. The Parallax Effect started with the video game and computer graphic industry several decades ago and is now making its way to the Internet. It is a visual effect while scrolling a web page. As you scroll down or up, there is a background image that appears ...

Your visitors have about 5 seconds to decide if they like your website or not, if they get a sense of professionalism, trust and so forth. The most common website mistakes are easy to prevent or fix.

• Make sure each page in your website has something valuable to offer to your visitors but also the search engine bots.
• Don't distract your visitors with blinking or scrolling text, animated imag...

Our article was published in the August 2013 Issue of North Bay Biz Magazine I am always amazed at the talent of business professionals I meet during website consultations. Their passion for their business is second to none. Business owners and entrepreneurs tend to be extremely self-sufficient; having invested so much time, money, and energy into their business; it is not hard to understand why they feel most comfortable when they are able to manage every aspect of an empire ...