Author Archives: The BWC Team

In the vast landscape of the internet, search engines have become the gateway to information. Among them, Google reigns supreme, handling billions of searches every day. Behind its remarkable functionality lies a powerful technology known as artificial intelligence (AI). Google Search, fueled by AI algorithms, has transformed the way websites are optimized. In this blog post, we will explore the role of AI in Google Search and delve into how it has revolutionized website...

Your Ultimate Marketing Tool

In today's digital landscape, where marketing strategies are abundant and competition is fierce, it's easy to get caught up in the latest trends and tools. However, amidst the constant evolution of online marketing, one thing remains unchanged: the indispensability of a well-built and coded website. Serving as the foundation ...

Embracing the Next-Generation Image Format... WebP

In the realm of search engine optimization (SEO), every website strives to optimize its performance and provide the best user experience possible. When it comes to visual elements, such as images, choosing the right file format is crucial for balancing image quality and page loading speed. In recent year...

How can fresh content fueling the success of your website?

In the ever-evolving digital landscape, where attention spans are fleeting and competition is fierce, the significance of adding fresh content to a website cannot be overstated. Updating your website with regularity and providing valuable, relevant information is essential for attracting and enga...

Have you received the email "We’ll soon configure Google Analytics 4 for you" from Google? Have you applied G4 to your website yet? If not, you should know that Universal Analytics (which has been THE Google Analytics program for years) will stop processing data on July 1, 2023. To maximize historical data and to ensure that Google Analytics 4 (GA4) meets your specific needs, you should make the switch as soon as possible. This will ensure that your site conti...

If you have an online business profile on Google Maps and opted in into receiving Google alerts, you might have received an email from Google asking you if your online information is accurate. It is a good idea to check it to be sure clients and prospects can find your office or website. Google Maps should be a part of a good search engine optimization approach. We often talk about optimizing your website and using social media platforms, but do not forget about Google ...

By now, you must be familiar with the 2-step verification protocol when logging into an online account. It requires a code to be sent to you by text or email each time you want to login. This started a few years back but many platforms now are making a requirement from which you cannot opt out. It can be problematic if you need someone to access your account while you are not available to provide the security code. Also the code often expires quickly so it adds another l...

There is a high probability that you, as a consumer, has purchased something online at least once. Perhaps, this is a weekly or daily routine for you and your family. eCommerce has indeed become an integral part of our daily lives. All industries have seen a significant transformation on how they sell to their clients. Small brick-and-mortar/mom-and-pop stores have also experienced the shift. Many of their clients, even if they live in the same town, have asked if they c...

Building a new website with or without a content management system can be costly as well as time and energy consuming. If your marketing budget is limited this year, consider some design changes to your site for a set fee. A good web designer can offer you a flat rate for a set of changes that will improve greatly the look of your site. That can be done regardless of the age on your website. Think of it as “renovation” just like you would do to your home. If your sit...

GoDaddy's Workspace Email Program is being retired this year. If you have been using Workspace, you should have received an email notifying you of the upcoming migration and changes to your account and email plan. Though GoDaddy's team is taking care of transferring your old emails and contacts, there are steps you need to take to be sure nothing is missed. Upon completion, you will also need to redo certain settings.

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