By now, you should all know what responsive design is and how it has revolutionized the way websites are built and how they look on smart phones and tablets. While website developers were becoming familiar with HTML5, CSS3 and Media Query (aka new coding available), the technique continued to evolve and will continue to do so as new mobile devices are released each year. Having a responsive website has become important for search engine optimization since Google announced this year that it...

The expression "A picture is worth a thousand words" refers to the notion that an idea can be conveyed with a single image instead of a long verbal or written description. This concept is still true today especially on the Internet where there is no possible personal/physical interactions with website visitors.

Wouldn't it be great if you could convey your message to your website visitors in 5 seconds or less?

Material Design is a term introduced by Google at the I/O Conference last year and it is now starting to become a popular design technique among professional web designers. For those of you who are wondering what Google I/O is, it is the annual software developer-focused conference held by Google in San Francisco, California. The I and O stand for Input and Output as well as Innovation in the Open. From Google: “We challenged ourselves to create a visual language for our us...

Recently there has been a lot of talk among professional website designers about developing designs that work for actual human beings. In the past year website designs have become very intricate and sometimes so complicated that, though they were pretty, they lost most of the users. Some of the issues were: 1) Designs so busy and dynamic that the users ended up just watching and not participating. And, as we all know, you must engage your audience in order to gain their fu...

Promo Codes is short for promotional codes. They are also known as coupon codes or discount codes. They have become very popular and can be a fantastic marketing tool. By using different promo code names you can analyze which advertising campaign was the most successful. As always tracking and understanding your business numbers is key to knowing which next step your business should take. Types of promo codes:

• Free shipping
• % off a specific produ...

The biggest trend we have seen these past two years is offering free shipping for all online orders regardless of the size or amount of the order placed. Though this is the recommended way to go to stay competitive, it might not be an option for your business and industry. Let’s review the idea of free shipping and why it started to be used as an online marketing tool. Data collected from various eCommerce websites have shown that it was very common for a prospective buyer to add items to t...

A website is called eCommerce whenever you accept payments on your website. Payments could be for your customers to pay for products they buy on your website. It could be for services rendered or pre-payments for rental equipment. It could also be for a membership of some sort. And finally accepting payments could be for donations which is often the case for non-profit organizations. There are 3 ways to accept payments. They all have their pros and cos and the one you choose ...

Testimonials are very important to your company, your website and your prospective customers. They provide countless benefits. First, they help support your sales speech and good reviews build trust. This is especially important online since there is no human contact and you only get one chance to make a good impression and "grab" the prospective client. They also help the prospective customers who is still unsure about using your products or services. In a nutshell you should remember the fo...

The Frequently Asked Question page (also know as FAQ page) is often underutilized on websites. This page if used properly can offer great search engine optimization value and can also be used as a powerful marketing tools to help existing customers as well as a prospective clients. At the very least you should have half a dozen questions answered. If you are able to have more posted on this important page, there are many display options to choose from. One option is to categorize the question...

Optimizing all of the images in a blog post is an important step of good SEO techniques that is often forgotten or misused. It is not only very simple to do, it can also add great optimization value to your blog posts. After all Search engines index images found online as they offer an image library. This is one way for prospective clients to find your website. Another benefit is that images (when they are well optimized) give another indication to the search engine bots on what your post is abo...