Google has many algorithms at work that help it pick and choose which websites are ranked well on its search pages. We’ve heard about the Penguin algorithm, which would rank sites lower that used excessive link exchanges, the Hummingbird algorithm which made the major shift from the focus on key words, to useful content, but now Google’s Panda 4.0 has rolled out and is making big changes to how sites are being ranked. Google’s Panda has been prowling the internet for about 3 weeks now, ...

For years, businesses have been searching for the end all way to boost their way to number one on Google. The short answer is that there isn’t a surefire way to get to number one. If there was, everyone would be doing it. However, there are many things that we have seen to have an effect. If you do some, or preferably all, of the things listed below, you will most definitely notice your website make a steady climb up the pages of Google. But it takes lots of time and dedication to pull it off....

Once a week Business Website Center is a guest speaker on Simple Biz Support weekly webinar. During these live video feeds, we discussed website related news to educate website owners of what they should have on their website to make it successful. Mobile devices have transformed the way websites are designed. A few years ago, a business owner needed two websites: one for phones and one for computer desktops. This was a cumbersome and expensive way. Nowadays all you need is responsive design c...

So you have a great looking website that works well, has large beautiful photos, some decent textual content, and you’ve put some thought into SEO. You’re getting some traffic, but for some reason, it’s not translating into sales. For some reason, the people that go to your site don’t seem to be staying on your site. Don’t panic. This isn’t something that you can’t do anything about. If your design was done well, and you aren’t using a template site like Joomla or Drupal, then y...

Blogging exploded in the early 2000’s. Everyone was doing it. Many companies were doing it and didn’t even understand why they were doing it. Then things died down for a while. A lot of those companies realized that they didn’t know why they were blogging, and couldn’t recognize any measurable benefits, so they stopped. Very recently, with Google’s switch over to the Hummingbird algorithm, blogs have made a huge resurgence. Google’s Hummingbird was designed to go after blocks of use...

One of the longest processes in developing a new website is waiting for the content that goes onto the site. Writing your website’s own text can be understandably stressful. When you went into business, odds are you were not a writer, and never thought you would have to be much of a writer. But now having a website is part of the cost of doing business and you are suddenly faced with having to adequately represent your business in text form on every single one of your pages. You may be okay wr...

To a lot of businesses, social media sites such as Facebook, Twitter, Pinterest, Linkedin, Google+, and many others, are tools that they know they should be using to promote their business, but they don’t really understand how or why they need to use them. Here are 3 ways that Social Media can help boost your business. 1. SEO – Search Engine Optimization should rank near the top of your list for the most important thing to think about concerning your website as it affects h...

The truth is the Internet is not going away. As a business owner you must decide if you want to embrace it and make it work for your business or fight it. To make it work for you, you need to keep it simple. Stay away for trying to be on too many social media platforms unless you have a budget to hire a professional SEO team. Since you only have 24 hours in your day focus on 4 areas: 1) Have a professionally designed website