What is boilerplate content and how it relates to Google
By The BWC Team
Boilerplate language is often used in legal contract and refers to very standard and non important text. In the world of search engines, the term Boilerplate Content is used for text you might have on your website but that truly does not say much about what you do or what your sale. A good example would be the company's copyrights information repeated in the footer of each page. It could also be some legalese you must place on your site but again does not promote your business. Google and oth...
Website Seasonality
By The BWC Team
By Website Seasonality we mean two things: (1) Adapting your website to the seasons to better connect digitally with your visitors. (2) Understanding Internet searches which often vary with seasons or time periods. =1= Adapting your website to seasons: Website seasonality is not something web designers or online marketers often speak about even though it can be crucial to the success of your website. It is obvious th...
What is “Structured Data Markup” from Google?
By The BWC Team
Structured Data Markup is a Google tool started a few years back and that has slowly but surely gained popularity among Internet marketers. The reason it has not become an overnight sensation or a popular Google product among non-techy people is due to its apparent complexity, not its efficiency. Using Structured Data Markup can indeed significantly increase your website' ranking with Google but it takes some time to get familiar with it and apply it to your web pages. The markup helps Goo...
Series 2 of 3 – Mobile Responsive Design for Local Businesses
By The BWC Team
Local business owners often ask our team if Responsive Design for their local business website is that important. Yes it is! Reason #1: Even if you have a local and target a local audience, you still want to be found online by your customers. If you site is not mobile responsive, it will not pass Google's mobile requirements and it will be heavily penalized. The penalty is poor indexation (aka how yo...
New Year Resolutions for your website
By The BWC Team
Happy New Year! May 2016 bring you fantastic success in your business, happiness and health in your life and most importantly balance. As we start the first week of 2016, site owners or managers should set new year resolutions for their website so that it becomes a powerful marketing tool for their company and supports all of their business goals this year. To keep the resolutions organized we have divided them into 3 distinct areas listed below. =1= Take your website seriously:
What is Yahoo!’s future?
By The BWC Team
Over the years Yahoo! has lost ground on being a leader of Internet searches due to the increase popularity of power houses like Google and YouTube. After all, you may hear someone say "I am going to Google it" not "Yahoo it". In the past two months, there have been lots of talk about Yahoo's internal leadership changes but, most importantly, possible changes in their business structure and focus. Their stocks have not always been doing well as fear for the company's future ...
Optimizing for Santa Rosa California
By The BWC Team
SEO (aka Search Engine Optimization) is the action of maximizing your website to give it a higher change to rank high on Google and other search engine companies for the keywords that are most important to your business. Local SEO is focusing your optimization efforts to specific cities or counties. It works best for companies with a brick and mortar business that are most interested in selling in their shop or for service based businesses that service client...
Tweeting for your business
By The BWC Team
Twitter is still going strong after almost 10 years in business. What was first a fun quirky social media platform for a younger audience is now considered a strong platform for businesses wishing to increase their online visibility and reach. Once again you are in front of your computer screen wondering what you could do next to help your business online. What can you do quickly and efficiently without taking you away from your daily tasks? You also wonder "Why should my business be on Twitt...
SEO series part 5 – Quality guidelines from Google
By The BWC Team
If you have a Google Webmaster and go to the tools' section, you will see that the search engine king highlights a long list of quality guidelines. They mainly describe the "what not to do" on your website. Over the years, bad online marketers have used non ethical and unreliable methods to attempt to trick Google and other search engines. Some of these tricks may have worked for a few weeks or months but, eventually, it always backfired and the poor site owner was left with a website t...
SEO series part 4 – Technical guidelines from Google
By The BWC Team
We spent the past two weeks reviewing the 10 recommendations offered by Google itself to ensure top ranking for your website. In this post and video, we cover part 2 of the 3 part-guidelines from Google. Today we chat about the technical guidelines. Though they can be intimidating, they are nonetheless extremely important to optimizing your website. =1= Google recommends to allow all of your site's files to be crawled. By this they me...