SEO (aka Search Engine Optimization) is the action of maximizing your website to give it a higher change to rank high on Google and other search engine companies for the keywords that are most important to your business. Local SEO is focusing your optimization efforts to specific cities or counties. It works best for companies with a brick and mortar business that are most interested in selling in their shop or for service based businesses that service client...

If you have a Google Webmaster and go to the tools' section, you will see that the search engine king highlights a long list of quality guidelines. They mainly describe the "what not to do" on your website. Over the years, bad online marketers have used non ethical and unreliable methods to attempt to trick Google and other search engines. Some of these tricks may have worked for a few weeks or months but, eventually, it always backfired and the poor site owner was left with a website t...

We spent the past two weeks reviewing the 10 recommendations offered by Google itself to ensure top ranking for your website. In this post and video, we cover part 2 of the 3 part-guidelines from Google. Today we chat about the technical guidelines. Though they can be intimidating, they are nonetheless extremely important to optimizing your website. =1= Google recommends to allow all of your site's files to be crawled. By this they me...

Last week in our webinar, we discussed the webmaster guidelines presented by Google. We spoke in details about the first 5 of the 10 specific items Google wants and expects to see in the design and content of a good website. By doing what the top search engine wants, you ensure top ranking for your website for the keywords of your choice. Ranking on #1 on page #1 (or close to that top spot) will guarantee more visitors to your website therefore help you increase your visibility and revenue strea...

Why do people register multiple domain names? Many business owners register multiple domain names for various reasons. =1= In most cases, it is done to protect their brand such as registering the same name with different URL extensions ( .com, .net, .info, .org, etc.) or registering domain names that are similar to their company name or their brand. =2= There are ti...

The Frequently Asked Question page (also know as FAQ page) is often underutilized on websites. This page if used properly can offer great search engine optimization value and can also be used as a powerful marketing tools to help existing customers as well as a prospective clients. At the very least you should have half a dozen questions answered. If you are able to have more posted on this important page, there are many display options to choose from. One option is to categorize the question...

Optimizing all of the images in a blog post is an important step of good SEO techniques that is often forgotten or misused. It is not only very simple to do, it can also add great optimization value to your blog posts. After all Search engines index images found online as they offer an image library. This is one way for prospective clients to find your website. Another benefit is that images (when they are well optimized) give another indication to the search engine bots on what your post is abo...

Optimizing a blog post is not complicated but so is dieting! Cut calories and exercise... If you follow the simple steps we are discussing in today's video, you can gain great results and reach new prospective clients online. First make sure you are optimizing for a good keyword or keywords. Don’t just assume you know what Internet users are searching for for your type of services or products. Google Trends is a good source of information so is Google AdWor...