(Posted updated 01-18-17 with newest Google Test) Last week, Google made an announcement about their upcoming new ranking algorithm. The biggest change we are going to see is in regards to mobile searches. It is not the first time they (and other search engines) mention that making a website responsive to mobile devices is important to them, but this is the first time they make it clear that not having a mobile-friendly website will affect its ranking. This change is scheduled to take ...

We all know that great content is important for your visitors and search engines alike. But having just text on a blog post is boring, uninviting and simply lacking visual interest. Large social media platforms have embraced the importance of images to illustrate their textual content. Facebook launched timeline making images (and even videos) take center stage. Pinterest’s popularity is continuing to grow at an exponential speed and they display primarily images. Does it mean people do not...

In this week's webinar, we go over even more "No No's" when it comes to what to do and what not to do for search engine optimization. A lot of people think that doing something negative with your SEO will just drop your ranking, but in actuality, depending on what you chose to do, Google and the other search engines may decide that you won't appear in a search at all. One of the major things that you shouldn't do, although it won't completely take you off of the map, is to target the most pop...

In this week’s video conference, we talk about the importance of being optimized for keyword searches on Google, how keywords have changed, and how Google is now becoming smart enough to know the difference between a typed search and a voiced search on smart phones. Google now knows that if you are searching for a “Dentist” that you don’t need a dentist from across the country, and brings you local results whether you ask for them or not. We cover several do’s and don’ts when it c...

This week's live webinar is continuing the discussion about the importance of a blog, what makes a blog worth to search engines as well as website visitors. Content is still #1 on Google. All search engines are in the business of delivering content to the web searchers. One element you will learn today during our 15 minute-discussion with Virginie and Ryan is the importance of having a focused approach when preparing a blog and really be more detailed than none. A broad or general blog post is n...

There have been significant changes with the search engines' algorithms and the way they rank websites based on their content. In this video, Virginie and Ryan share tips and recommendations on what a site owner should do with their copy in order to provide valuable content to their visitors. They also explain how to properly and ethically optimize content for Google and other search engines. No keyword stuffing... just basic common sense in how to develop content that makes sense to both the...

Blogging exploded in the early 2000’s. Everyone was doing it. Many companies were doing it and didn’t even understand why they were doing it. Then things died down for a while. A lot of those companies realized that they didn’t know why they were blogging, and couldn’t recognize any measurable benefits, so they stopped. Very recently, with Google’s switch over to the Hummingbird algorithm, blogs have made a huge resurgence. Google’s Hummingbird was designed to go after blocks of use...

The truth is the Internet is not going away. As a business owner you must decide if you want to embrace it and make it work for your business or fight it. To make it work for you, you need to keep it simple. Stay away for trying to be on too many social media platforms unless you have a budget to hire a professional SEO team. Since you only have 24 hours in your day focus on 4 areas: 1) Have a professionally designed website