How Google’s Panda plans to penalize your site
By The BWC Team
Google has many algorithms at work that help it pick and choose which websites are ranked well on its search pages. We’ve heard about the Penguin algorithm, which would rank sites lower that used excessive link exchanges, the Hummingbird algorithm which made the major shift from the focus on key words, to useful content, but now Google’s Panda 4.0 has rolled out and is making big changes to how sites are being ranked. Google’s Panda has been prowling the internet for about 3 weeks now, ...
Four Reasons to hire a Professional Copywriter
By The BWC Team
One of the longest processes in developing a new website is waiting for the content that goes onto the site. Writing your website’s own text can be understandably stressful. When you went into business, odds are you were not a writer, and never thought you would have to be much of a writer. But now having a website is part of the cost of doing business and you are suddenly faced with having to adequately represent your business in text form on every single one of your pages. You may be okay wr...
What does your website need in 2014 to be successful?
By The BWC Team
You do not have to take our word for it. Google it! There are some very crucial elements that your website must have in order to have any visibility in 2014. Forbes recently wrote a great article “Why Your Business Needs A Responsive Website Before 2014”. Thank you Forbes a...
SEO and duplicate content used on your website
By The BWC Team
Duplicate content is any written content which is on your website as well as other sites on the web. Search Engines Bots have great difficulty deciding which page or website they should index when they find duplicate content. They do not quite know which content is the genuine or relevant one. Sometimes they get it right, sometimes they don't. The main issue of course is having your website penalized by the search engines if the bot decides your content is the duplicate one. So what to...
Defining your brand
By The BWC Team
When you are in the process of developing a new website and updating an existing, it is the perfect time to review your branding and refresh it if needed. The brand of your company is what sets it apart from the competition. It is the personality of your products and services. Smart and successful business owners consider their brand one of their most important investments. It sets the tone for business growth. Your brand has to be inline with not only what you do and what you stand for, it al...
Content Marketing
By The BWC Team
The power of Content Marketing is undeniable. But what does it mean? What difference does it make online? Is it here to stay? Let’s find out together… =1= What is Content Marketing? Content marketing is the art of preparing and distributing content using different platforms. It communicates a message, conveys an idea or declare a call-to-action. Good content marketing plants the seeds that one should contact ABC company for additional in...
3 Ways to Make Your Website Work for You
By The BWC Team
Our article was published in the August 2013 Issue of North Bay Biz Magazine I am always amazed at the talent of business professionals I meet during website consultations. Their passion for their business is second to none. Business owners and entrepreneurs tend to be extremely self-sufficient; having invested so much time, money, and energy into their business; it is not hard to understand why they feel most comfortable when they are able to manage every aspect of an empire ...