So you’ve decided you want to sell your products online. That’s about as smart a choice as you can make for your business in this day and age. But how do you go about it? There are so many “solutions” out there, that it is very easy to get lost and confused in it all. First things first, you will want to decide if you can get away with something simple like PayPal, or if you want full on payment integration. PayPal is relatively simple to set up, and you only end up paying money when ...

So you have a great looking website that works well, has large beautiful photos, some decent textual content, and you’ve put some thought into SEO. You’re getting some traffic, but for some reason, it’s not translating into sales. For some reason, the people that go to your site don’t seem to be staying on your site. Don’t panic. This isn’t something that you can’t do anything about. If your design was done well, and you aren’t using a template site like Joomla or Drupal, then y...

Blogging exploded in the early 2000’s. Everyone was doing it. Many companies were doing it and didn’t even understand why they were doing it. Then things died down for a while. A lot of those companies realized that they didn’t know why they were blogging, and couldn’t recognize any measurable benefits, so they stopped. Very recently, with Google’s switch over to the Hummingbird algorithm, blogs have made a huge resurgence. Google’s Hummingbird was designed to go after blocks of use...

Hi, my name is Virginie Dorn from Business Website Center, talking to you from beautiful California. Today, I would like to talk to you about content marketing. That word has been around for quite a few years now, but truly what does it mean for you, your website, and your business? Content marketing is just that. It is the marketing of your services and product by using content. Now it sounds very simple, but it's not easy. Everybody can write. I mean, we're doing essay in hig...

To the average business owner, who is usually busy beyond the levels that a normal human being can handle, the idea of having to plan an entire website seems daunting to say the least. Where do you even start? The best place to start is with an unfocused concept. Think about what the purpose of your website will be. What do you want it to accomplish? Once you know what you want it to do, that’s when you can start thinking about what the best way to do it will be. Once you have a general ide...

Transcript of this week's video on eCommerce website options: Bonjour. I am Virginie Dorn, the CEO of Business Website Center. We are a website design company located in California. Today, we're going to be taking about e-commerce options for your shopping cart. Not all shopping carts are created equal. They come in different shapes and forms. Some of them are tied in with the third party software, which you have to continua...

Sometimes, especially with companies that have been around a long time, when we have businesses come to us for web design, it is good to be open to the idea of reexamining your logo, branding, and color schemes. We often times see logos that were made with bad design choices, or that use colors that are not complimentary to each other, or to the business that they’re supposed to represent. We often make recommendations on the color scheme that your website should have, not just based off of...

Hi! I am Virginie Dorn from Business Website Center. We are located in California and we specialize in custom website design, search engine optimization, and online marketing strategies. Today's video blog is about database. We often get those questions from our clients, "Do I need a database? What does it mean for my budget? Is it going to cost me more? Truly, what is a database? Why can't I just have simple website?" A database is a way to store data and information. A standar...

Search Engine Optimization is ever changing, and often is the continuing thorn in the side of small businesses trying to get their websites to rank well. It’s not something that you want to have to spend time on, but you know that if you don’t you might as well not even have a website. And if you don’t have a website, how is your business going to succeed? We’ve seen a lot of web publications claiming that SEO is dead, but they couldn’t be more wrong. SEO, in terms of stuffing your we...

Transcript: Meet Virginie Dorn, CEO of Business Website Center discussing the four pillars of quality web design for all size-businesses. Today, she is discussing the four most important elements to consider whether you are redesigning your website or creating a brand new one. There are four elements which you should really spend time considering. The most important factor is this: Does your website look good? That's it.