Why do people register multiple domain names? Many business owners register multiple domain names for various reasons. =1= In most cases, it is done to protect their brand such as registering the same name with different URL extensions ( .com, .net, .info, .org, etc.) or registering domain names that are similar to their company name or their brand. =2= There are ti...

Bing is thinking outside the box to gain market share against the mega power Google. Since the release of their search engine, Bing has worked hard to stay relevant with new modern design, interesting features, and efficient ways to navigate. Now they are offering Free Rewards if you use their search engine for your Internet searches. How does it work? As they describe it, it works similarly as a frequent flier program. You earn points when searching Bing on your desktop a...

You may have heard the words Microsoft Edge but are still wondering what it is. Guess no longer. It is the new replacement for the Internet Explorer browser. Most of us are very happy to see IE (short for Internet Explorer) go away. As web programmers, we spent countless hours making websites work well on IE while other browsers had no issues displaying great websites using up-to-date coding techniques. When Microsoft announced in January of 2015 the release of their new browser...

By now, you should all know what responsive design is and how it has revolutionized the way websites are built and how they look on smart phones and tablets. While website developers were becoming familiar with HTML5, CSS3 and Media Query (aka new coding available), the technique continued to evolve and will continue to do so as new mobile devices are released each year. Having a responsive website has become important for search engine optimization since Google announced this year that it...

The expression "A picture is worth a thousand words" refers to the notion that an idea can be conveyed with a single image instead of a long verbal or written description. This concept is still true today especially on the Internet where there is no possible personal/physical interactions with website visitors.

Wouldn't it be great if you could convey your message to your website visitors in 5 seconds or less?

Material Design is a term introduced by Google at the I/O Conference last year and it is now starting to become a popular design technique among professional web designers. For those of you who are wondering what Google I/O is, it is the annual software developer-focused conference held by Google in San Francisco, California. The I and O stand for Input and Output as well as Innovation in the Open. From Google: “We challenged ourselves to create a visual language for our us...

Recently there has been a lot of talk among professional website designers about developing designs that work for actual human beings. In the past year website designs have become very intricate and sometimes so complicated that, though they were pretty, they lost most of the users. Some of the issues were: 1) Designs so busy and dynamic that the users ended up just watching and not participating. And, as we all know, you must engage your audience in order to gain their fu...

Google Image Search can be a great source of traffic to your website especially if you are selling products. Though it is very beneficial for retail companies, service based businesses can also benefit from it and see their website traffic increase. The way it works is similar to the way Google indexes websites. You cannot directly ask Google to index your images, photographs or graphics. You have to do the optimization work Google expects you to do with your images and, as a...

Promo Codes is short for promotional codes. They are also known as coupon codes or discount codes. They have become very popular and can be a fantastic marketing tool. By using different promo code names you can analyze which advertising campaign was the most successful. As always tracking and understanding your business numbers is key to knowing which next step your business should take. Types of promo codes:

• Free shipping
• % off a specific produ...

The biggest trend we have seen these past two years is offering free shipping for all online orders regardless of the size or amount of the order placed. Though this is the recommended way to go to stay competitive, it might not be an option for your business and industry. Let’s review the idea of free shipping and why it started to be used as an online marketing tool. Data collected from various eCommerce websites have shown that it was very common for a prospective buyer to add items to t...