Adding optimized content to your website is a very efficient form of online marketing and can improve the organic ranking of your website. After all, Google and other search engines are primarily in the business of delivering content to Internet users. Even though your site pages may not need frequent updates, adding pages of keyword empowered content is important. Think of it as content marketing.

The concept should...

As a web agency, we feel it is our responsibility to inform you of the ever-changing Internet rules. We have written numerous articles about website accessibility which is the ADA compliance part of a website. It is after all a legal matter and moral imperative. The good news is that with today's tools, we can make your site compliant within 3 business days when it used to take weeks.

The program we install is like an ...

At Business Website Center, we work with many different eCommerce platforms. When selecting the best eCommerce solution for a client, we take a close look at many points: Current online situation for the company / Business goals and vision / Technical knowledge of the staff / Marketing budget and goals / Projected revenues from online sales / Online competitors and many other factors. We have developed and still manage successful WooCommerce eCommerce websites, many of w...

What is multi-channel or omni-channel marketing? It is the ability to distribute your content, products, and promotions to powerful marketing platforms. Well known marketing platforms you may recognize are as follows: Amazon, eBay, Google Shopping, Facebook Marketplace, Shops on Instagram, Walmart Marketplace, TikTok, to name a few. Multi-channel marketing is one of the most efficient way to push your products to the world wide web easily and quickly. To do it efficientl...

Your customers are online and you should be, too. It became even more important during the waves of lock-downs these past two years. Whether you are just starting up or already have a business in place, take your brand online so you can sell everywhere your customers shop. COVID-19 changed the way we conduct business and now most buyers are familiar with buying online. If you have a brick-and-mortar company, you could be left behind and miss out on online revenues.

Online Chat Tools are very popular. Years back, many said that the trend would not last but, "au contraire" they are one of the preferred communication tools for Internet users. Indeed, most people prefer to chat with you right there at that moment instead of calling or sending an email.

Making yourself available on your website via a chat room enables you to have better control of your visitors' experience. Once you ...

What is Feedonomics? It is the name of a company that offers a Full Service Product Feed Management Platform and was purchased in 2021 by BigCommerce, a leader in eCommerce platforms. It is a powerful way to optimize and list products on hundreds of channels at the same time. And now you can do it by just being one of our BigCommerce merchants. Feedonomics unlocks scalable growth by automating product feed optimization, catalog listing, order management, and more. This i...

At Business Website Center, we work with different types of eCommerce platforms from Shopify to WooCommerce and many others. With that in mind, we recommend BigCommerce for many customers because it offers more flexibility as a company grows online. If you start small, you may be fine with a lesser quality platform. But once your sales grow and you need more tools, you will most likely need to upgrade to a better company. The move from one platform to an...

It seems that everyday the Internet is creating new words. We all remember when the "cloud" became a hot item and how confusing it was for most people. Today, we will address a term that has become popular for eCommerce website development this year: Headless eCommerce.

The way we conduct business online has changed greatly these past two years, primarily due to COVID-19 lock-downs and people having to...

The observance of the International Day of People with Disabilities aims to promote an understanding of disability issues and mobilize support for the dignity, rights and well-being of persons with disabilities. It also seeks to increase awareness of gains to be derived from the integration of persons with disabilities in every aspect of political, social, economic and cultural life. We are proud to support the rights of people with disabilities and helping si...