There are simple tips you can use to improve the appearance of your website without having to completely redo it. In the next three weeks, we will cover 3 specific tips during each weekly webinar. Today we will take a look at the overall feel of a website: Colors + Space + Organization. =1= Color Scheme: Colors can absolutely create a mood, send a clear message and engage your audience. In 2016, we have seen more and more pastel and lighter colors...

By Website Seasonality we mean two things: (1) Adapting your website to the seasons to better connect digitally with your visitors. (2) Understanding Internet searches which often vary with seasons or time periods. =1= Adapting your website to seasons: Website seasonality is not something web designers or online marketers often speak about even though it can be crucial to the success of your website. It is obvious th...

Non profit organizations need to take their website as seriously as companies do. When they do not, they are left behind and start loosing their share of the very important "donation dollar" necessary to support their cause. The web, if used properly, can rally supporters,  bring much needed awareness to a cause, fund projects, help find those in needs and bring a not-for-profit group to a new level of success. Web development can be complicated and can also be  very time consuming. In additio...

Structured Data Markup is a Google tool started a few years back and that has slowly but surely gained popularity among Internet marketers. The reason it has not become an overnight sensation or a popular Google product among non-techy people is due to its apparent complexity, not its efficiency. Using Structured Data Markup can indeed significantly increase your website' ranking with Google but it takes some time to get familiar with it and apply it to your web pages. The markup helps Goo...

Today when we discuss the importance of preparing your website content for your local audience we mean textual content also known as copy writing. Leveraging great content that your local audience would embrace and trust is key to getting them to follow your desired call-to-action, may it be calling you, filling out a form or buying on your website. First you should understand who your audience is (read our two prior blog posts), what their likes and dislikes are as well what is the local way...

Local business owners often ask our team if Responsive Design for their local business website is that important. Yes it is! Reason #1: Even if you have a local and target a local audience, you still want to be found online by your customers. If you site is not mobile responsive, it will not pass Google's mobile requirements and it will be heavily penalized. The penalty is poor indexation (aka how yo...

If you are primarily interested in being found locally online or want your website to truly connect with your local audience, there are several elements to consider for your website.   =1= A website design that "speaks" to your local customers and prospects (which we will be covering in this post). =2= A mobile design for your website that targets that same local audience (next week's webinar/post). ...

For some companies, listing their prices on their website is a must. This is often the case if you sell membership plans or recurring services with various level options. Presenting the plans and their price needs to be done well in order to be effective. Let's start with answering  these questions:

1. What is the plan you want to sell the most?
2. If you offer numerous plans, do you really want to list all of them on the same page or can you streamline them to 2 to 4 plans?

In past 2 years we have seen lots of white backgrounds on websites, a trend so popular than most new websites have a white background. Though we love this look (giving a fresh and modern feel to any sites and giving focus to images), there are great benefits to adding texture and even color to backgrounds. =1= Different background options:

• White
• Color
• Texture
• Repeating pattern or graphic
• Full imag...

When it comes to optimizing a website and making sure a site is on target with what top search engines are looking for, we are often asked the question "Which search engines are the most popular this year?". Google and Bing together hold almost 80% of all Internet searches with Google, without question, being the most popular engine with a market share of 65%. Yes Google is a power house and shows no signs of weakening. Today we will review the 5 top engines used by most Internet use...