For many, 2017 was an "interesting" year. Our office is located in Sonoma County, California, and this year was tough for many of our local clients due to the October fires. Saying this, we also saw much love, worldwide support for our community, and hope coming out of this disaster. We were happy that many of our clients grew their business like never before thanks to efficient online marketing. We welcome new start-up companies from various industries and designed websites for very cool and u...

Each December, we recommend to our customers that they review their online presence and their website. For many (who are not retailers) it is a slow time of the year so it is the perfect time for this type of work.  Think of it as a website year-end check-list. The goal is for you to set aside a couple of hours every December to make sure your site and company are well represented online.

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Long gone are the software CDs being shipped to your customers' home or office. If you own a software you sell to your clients, it has to be available online for download and/or online use. That of course may mean re-coding your system into a web based system so that it is compatible for online usage. It may also mean having to re-adjust certain functions. There are many elements to consider such as website security and software copyrights protection. No matter the reasons why you are hesitant t...

API stands for Application Programming Interface. Most website owners will not need an API for their site but, at times, an API is required to add a specific function. API is a term widely used but, in most cases, it means a custom integration between your website and a third party software. For instance, you have an eCommerce site and it needs to integrate payment with your merchant account company. The bridge built between your site's checkout page and your merchant account requires an API....

Bitcoins have been and continue to be controversial and confusing. Its supporters say that is the future of international currency while most people think it is a risky financial method primarily used by hackers or those who do not want their money to be traced. Bitcoins (or cryptocurrency) is a digital form of currency that is only exchanged or used on the Internet. It is does not have a printed version like the US dollar bill. It is purely digital and not controlled by any banks, financial ...

As we approach the end of 2017, we are looking at the continued growth of mobile users. This year, over 4.7 billions people used their smartphone or tablet to browse the Internet. Yes, that is billions not millions. About 71% of the US population spent their time on a mobile device instead of a desktop. Mobile usage started to pass desktop usage back in 2014 but the gap between the two continues to grow dramatically. What does it mean for your business? Regardless of what ...

You are familiar with the expression "If you can't beat them, join them!". This is absolutely applies to Amazon. It is said that in a year from now, Amazon will be worth a TRILLION dollars. How can you compete with them? You just can't. When you are ready to launch an online shopping cart for your own products or someone's else products, you may be tempted to try to compete with large online eCommerce sites. The best approach is two folds:

1. First, have a strong eCommerce engine to...

Not so long ago, there were only domain names available with the extensions .com, .org, or .net. But the past few years have seen lots of new extensions available. Back in 2015, in Google's own webmaster blog, the company was asked "How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?" Their answer: "Overall, our systems treat new gTLDs l...

This is the number #1 complaint from site owner when asked why they are not posting on their blog. When a clients want a blog incorporated onto their website, we always ask then these questions:

1. Who will be posting on the blog?
2. Who will monitor comments?
3. What will you be blogging about?
4. What is the purpose of having the blog?
5. How much time can you dedicate to it?

You may have received an email from Google My Business about their campaign "Feel the Love with #SmallThanks".  In the past two years, Google has focused its attention to local searches in order to render better results to their Internet users looking for services near them. Its focus on brick and mortar businesses was unexpected but well received. Continuing in their local efforts, they recently launched a new tool to encourage your customers to submit their reviews and pho...