This is the number #1 complaint from site owner when asked why they are not posting on their blog. When a clients want a blog incorporated onto their website, we always ask then these questions:

1. Who will be posting on the blog?
2. Who will monitor comments?
3. What will you be blogging about?
4. What is the purpose of having the blog?
5. How much time can you dedicate to it?

In truth, blogging is not needed for all businesses or industry types. Before you spent money, time, and energy in a blog, make sure this is the right marketing tool to focus on.

If it is, you can find the time to blog by following these easy instructions:

1. Do short blogs. 2 to 3 paragraphs. Get right to the point.
2. Post once a month, more if you can. Consistency is key.
3. Prepare all of the posts ahead of time. Schedule yourself 2 hours every 6 months for this task. Calendar the preparation time in and then forget about it.
4. Scheduled the posts for release at specific dates.

That’s it. By preparing blog posts ahead of time, scheduling them by automatic release, you only need to focus on it twice a year. And we know this is something you can manage to fit in your busy schedule.

Remember that you can also use videos to blog.

Finally, if you have any questions about blogging on your site, contact us. We are happy to review your unique situation and see what improvements can be made. We offer training as well as management plan for blogs.

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