Twitter is still going strong after almost 10 years in business. What was first a fun quirky social media platform for a younger audience is now considered a strong platform for businesses wishing to increase their online visibility and reach.

Once again you are in front of your computer screen wondering what you could do next to help your business online. What can you do quickly and efficiently without taking you away from your daily tasks? You also wonder “Why should my business be on Twitter? Is it worth my time or money?”

Reason #1 – Website reputation:

When you tweet and add a link back to your website (either to the homepage or a specific webpage), you create a quality incoming link to your site. This helps with your website reputation in front of search engines like Google and Bing.

Reason #2 – Indexation of new webpages:

When linking to a new page on your website, it helps index this page much quicker. Search engine bots now crawl social media platforms like Twitter and will take notice of your new page therefore increase your chance of indexing the page in their search results.

Reason #3 – Funneling a client through the sale process:

A well written tweet can help direct a qualified prospective client to the exact page you want them to visit. Perhaps you sell products online and are trying to promote a product going on a special sale. A tweet is perfect for that. Announce the sale in 140 characters or less and add a link to the product’s dedicated page on your online shopping cart. It is that simple and quick.

Reason #4 – Twitter Adds:

Twitter now offers Twitter Adds similar to Google AdWords or other programs you may have heard of or used before. This is a paid service but, like others, you can choose the maximum of dollars you want to spend on a campaign. Many business owners use the Twitter Adds to increase the traffic to their website but there are other reasons to use the adds program. See below:

At BWC we are big proponents of having an Online Marketing Plan before you start to use any social media platform or online marketing campaign.

You should:

1. Know what your ultimate goal is.
2. Make sure this social media is the one to reach this goal.
3. Think about how much time you have to dedicate to the campaign and see it through.
4. Think about how much knowledge you truly have to make sure it is done right, efficiently and successfully.
5. Calculate how much budget you can set aside to pay for the campaign’s launch and maintenance.
6. Establish how long can you sustain these efforts.
7. Understand what results are you hoping to see.
8. Get it done!

For additional information about Twitter and what it means for your business, click here >>