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Changes to Google Analytics
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sonoma countywebsite design

Do not let your Google Analytics stop from collecting data! Once again, Google is updating their Search Console and Google Analytics platforms. This time, they are combining the data from both of them. Their roll out is not happening all at once, it may actually take months but has already started.

When your website is ready for the change, the admin user in your Google Analytics account for your site will be notified...

Google Analytics Part #5 – The Acquisition Tab
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sonoma countywebsite design

The Acquisition Tab is made up of six sections: Overview, All Traffic, AdWords, Search Console, Social, and Campaigns. For beginners to intermediate levels, the overview section is the one you should focus on. Overview It primarily shows you what percentage of visitors came from organic searches (aka they used keywords and found your site), direct (meaning the typed in your website domain name), and by referral (they came fr...

Google Analytics Part #4 – The Audience Tab
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sonoma countywebsite design

This could be one of the most important sections of the Google Analytics' dashboard. It focuses on the audience meaning who is actually visiting your website. You may already have an idea of what type of customers use your services or buy your products but, in truth, your website audience might be different from the clientele who walks through your front door (should you have a brick and mortar business). One important note about the left end side menu for the Audience Tab is that it is quite...

Google Analytics Part #3 – The Real-Time Tab
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sonoma countywebsite design

This is part of our Google Analytics overview. As we are going down the list in the left end side column, you will see the tab titled "REAL-TIME". This section has its own 6 sub pages: Overview, Locations, Traffic Sources, Content, Events, and Conversions. It shows you the activity on your website as it happens at that exact moment or a few second delay. You are able to see how many visitors are on your pages live. This can be useful if your site has a significant amount of traffic.

Google Analytics Part #2 – The Customization Tab
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sonoma countywebsite design

Welcome to part two of our Google Analytics tutorial. On the left end side column you will notice the second menu titled "Customization". This is the section we will be focusing on today. It is split into 4 sections: Dashboard, Custom Reports, Saved Reports, and Custom Alerts. Dashboard Google Analytics comes with a default dashboard which is well done but may not show the data that is most important to you. For instance, yo...

Google Analytics Part #1 – The Home Tab
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sonoma countywebsite design

Google Analytics is about 12 years old. It is a free service offered by Google to keep track of your visitors and provide detailed reports about your website's traffic. It is the most commonly used website analytic program on the Internet. Installing it is fairly easy. Ask your webmaster or download a plugin if your CMS allows for it. Make sure it is on all pages and that future pages you might created will have it too automatically. Again, the product itself is free and to access the Google ...

Tools for finding the best keywords for your website
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sonoma countywebsite design

In this week’s broadcast, we talk a little bit more about keywords, and some of the tools that are available to Business Owners to do research on how to improve their ranking on Google, such as Google trends, and the kind of information you can get by using Google Analytics and how you can use it to your advantage. We cover why you should place the majority of your concentration on Google and not really bother much with the other search engines. What it all comes down to, is make sure you d...

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