Notification directly from Google:

"In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers' expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content.

On April 2nd, your Google+ account and any Google+ pages you created will...

It is simple. If you are a for-profit company, a successful website is one that brings revenue. If you sell products or services online, it is a site that encourage visitors to purchase on your site 24/7. If the purchase is made offline, it is a website that entice visitors to contact you directly. In the past years, marketing companies have had the approach that a great website is one that tells a company's story, that promotes the brand's visibility, etc... This is all great but the bottom li...

M-Commerce stands for Mobile Commerce. It goes beyond the mobile responsiveness of eCommerce websites. Let's start at the beginning. An eCommerce site is a website on which products and services are sold. There is an exchange of payment on the site for a product (physical or digital) or a service. Think of Amazon, the mega eCommerce website. It can also be a local mom and pop gift shop that wishs to sell their products online. Internet buyers are buying items on their smartphones or tablets a...

We are often asked the difference between a phone app and a mobile website. Though they are both viewable via a smartphone, they are very different in coding and concept. A mobile website is how your website look on a mobile device. In the "old days", a website needed two versions: One for desktop computers and one for mobile devices. Now, most sites have code that adjusts the design based on the device used to view it. It is preferable to the old way and you gain bonus points with Google for ra...

Though we only provide online marketing and website development, a client recently asked us if using a billboard was worth his money. Just like any other types of advertising the answer depends on your unique situation. What may work great for a bank may not work well for your business. The following questions are meant to open the discussion and make you think.  A blog post is not there to give you all of the answers. Here are what you should be asking yourself:

1. Do you have ...

2018 is seeing a record number of lawsuits towards businesses and organizations claiming ADA non-compliance on their websites. Over 1,000 suits have been filed just in the first half of the year while 2017 had a little over 800. New York and Florida are leading the way. Many are filed under Title III of the ADA law. These accessibility cases are difficult to fight on both sides, especially for the defendants. Though ADA compliance is nothing new, applying it to websites is and it seems that the ...

Virtual Reality Definition = The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. This is one of the fastest growing sectors of technology this year. What was a year ago something in SciFi movies is now available to anyone and has become quite affordable. But are virtual reality devices jus...

When you have your first website built or your current one redesigned, it is the perfect time to re-assess your hosting company. Three important factors should be reviewed: (1) Pricing and value. (2) Security and reliability. (3) Customer service and response time. 1) Pricing is very important. The truth is that most larger hosting companies will be cheaper than smaller ones because smaller entities are often resellers marking up the hosting plans. You have to consider pricing ...

It always amazes us when a new client comes to us for a new website but has an unprofessional business email address. Many small business owners started their companies years ago and used gmail, Hotmail, Yahoo!, or other free programs for their emails. That was fine then but it is time to take a honest look at it. The right email address builds trust with your prospects and existing clients. It shows them that you treat every aspect of your business in a professional manner therefore they can...

Social media is here to stay. As a company, you may have already taken steps to embrace its power and use it to promote your products or services. Hopefully, you have established and trained who in your team is responsible for specific social media platforms. You have set company rules and each staff has acknowledged those by signing a document after a comprehensive training session. If you have employees handling your social media accounts and have not trained them and documented it, you must d...