This week we are looking at what NOT to do to ensure that your website is optimized for mobile devices such as smart phones and tablets. As we mentioned these past weeks, Google (the biggest player in Internet searches) has released its new algorithm which targets mobile devices and in particular smart phones (aka phones with Internet access capability). Virginie and Ryan are reviewing together the big no-nos for your website. These recommendations actually come directly from Google so make s...

At the end of April, Google will be launching a new revision of their algorithm that makes responsive design a big part of their ranking criteria for websites. This is the first time Google is being loud and clear as to what their expectations are for websites in order to be well ranked within their search engine. It is safe to assume that other major engines will soon follow Google by making responsive design a must for search engine optimization. Be an informed site owner and watch this ...

We all know that great content is important for your visitors and search engines alike. But having just text on a blog post is boring, uninviting and simply lacking visual interest. Large social media platforms have embraced the importance of images to illustrate their textual content. Facebook launched timeline making images (and even videos) take center stage. Pinterest’s popularity is continuing to grow at an exponential speed and they display primarily images. Does it mean people do not...

In this week's webinar, we go over even more "No No's" when it comes to what to do and what not to do for search engine optimization. A lot of people think that doing something negative with your SEO will just drop your ranking, but in actuality, depending on what you chose to do, Google and the other search engines may decide that you won't appear in a search at all. One of the major things that you shouldn't do, although it won't completely take you off of the map, is to target the most pop...

In this week's webinar, we cover the things you could be doing that can negatively effect your ranking on search engines. Here are five tips on things that you can do to protect your website's ranking. Flash for instance, used to be really useful and let you do cool things with animations, but now when used, it can actually be harmful to your ranking. Mobile devices, including many apple products, don't support flash, which may be a reason why support for it has not only dropped off, but why it ...

In this week's webinar, we continue to cover Schema, which is a piece of coding that you will probably want your webmaster to add to your site, since Google and the other search engines recommend that you have it, and may be more likely to favor your position in a search result ranking. Depending on your industry and type of content, there are some different types of Schema code. This week we want to talk about Organization Schema Code, which is used for non-profit organizati...

In this week's webinar, we talk about the tedious process of adding Schema Code to your website, and why you would want to use it. What does it do? It is being encouraged by all major search engines, and can really help boost your ranking on search engines. It's something that only a programmer could do because it needs to be coded into the core of the site, so if you want to add it, so you rank better, you will need a web designer. If you want to have Schema code added to y...

Though professional website design has become more affordable enabling smaller size companies to benefit from similar opportunities as the larger corporations, it is important that you budget for expenses related to your site and online marketing efforts. December is the perfect time of the year to do so but, if you missed this post, do it today! Any month is a good month to review your budget. Website expenses: If your website has b...

In this week's broadcast, we cover anything and everything to do with sitemaps. What are they, and what should you be using them for? Sitemaps are files with an XML extension that are placed on the server where your website is hosted. They help the Google search bots know where to search and index so that they don't miss any of your pages. Google definitely prefers that you have one, since it makes their job easier and more complete. We also talk about where to get one and how to make them if...

In today's webinar, we continue explaining why you should be listed with Google My Business, and we walk you through how to sign up, create and claim a business from scratch. You must have a valid phone number that no one else is using, and you must use a real physical address, not a P.O. box or anything like that. Google uses this information to index you, and does not like it if your information overlaps with somebody else. They do want you to be very accurate, and not leave any of the fiel...