This week we continue our three-part series on how to easily change elements on your website to improve it without having to re-code it entirely. There are three simple tips which can greatly improve the conversion rate of your website: Fonts + Buttons + Calls-to-action. =1= Font Style and Family: Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you...

There are simple tips you can use to improve the appearance of your website without having to completely redo it. In the next three weeks, we will cover 3 specific tips during each weekly webinar. Today we will take a look at the overall feel of a website: Colors + Space + Organization. =1= Color Scheme: Colors can absolutely create a mood, send a clear message and engage your audience. In 2016, we have seen more and more pastel and lighter colors...

By Website Seasonality we mean two things: (1) Adapting your website to the seasons to better connect digitally with your visitors. (2) Understanding Internet searches which often vary with seasons or time periods. =1= Adapting your website to seasons: Website seasonality is not something web designers or online marketers often speak about even though it can be crucial to the success of your website. It is obvious th...

Non profit organizations need to take their website as seriously as companies do. When they do not, they are left behind and start loosing their share of the very important "donation dollar" necessary to support their cause. The web, if used properly, can rally supporters,  bring much needed awareness to a cause, fund projects, help find those in needs and bring a not-for-profit group to a new level of success. Web development can be complicated and can also be  very time consuming. In additio...

If you are primarily interested in being found locally online or want your website to truly connect with your local audience, there are several elements to consider for your website.   =1= A website design that "speaks" to your local customers and prospects (which we will be covering in this post). =2= A mobile design for your website that targets that same local audience (next week's webinar/post). ...

In past 2 years we have seen lots of white backgrounds on websites, a trend so popular than most new websites have a white background. Though we love this look (giving a fresh and modern feel to any sites and giving focus to images), there are great benefits to adding texture and even color to backgrounds. =1= Different background options:

• White
• Color
• Texture
• Repeating pattern or graphic
• Full imag...

Happy New Year! May 2016 bring you fantastic success in your business, happiness and health in your life and most importantly balance. As we start the first week of 2016, site owners or managers should set new year resolutions for their website so that it becomes a powerful marketing tool for their company and supports all of their business goals this year. To keep the resolutions organized we have divided them into 3 distinct areas listed below. =1= Take your website seriously: