Nobody can deny that colors affect moods, perception and overall assumption.

A woman walks into a room full of people… She is wearing a bright red dress, it speaks energy and confidence. True?

Though everyone has their own favorite color(s), specific colors convey specific messages to the general public. Below you will find a graphic that is widely accepted in the design and marketing fields. Of course, as anything else, you want to take into your consideration your business uniqueness.

Before selecting the best 1 or 2 colors for your business, make sure to clearly understand the following:

=1= Who is your target audience? Which type of clients gives your company the most profit and the most pleasure at the same time?

=2= What feeling do you want your colors, logo, overall styling to bring in people? Accuracy and trust? Creativity and ingenuity?

=3= Take into consideration your existing brand if your business is already well established and recognized.

=4= Stay away from selecting too many colors or no color at all. Preferably you should have one main color and a secondary “supportive” color.

=5= Consider market’s expectations. There are industry specific colors. For instance red is widely used by printing and office supplies stores (Staples, Office Depot). Orange is used often for hardware and construction company (Home Depot).

Do not try to do it alone! Experienced graphic designers can guide through the importance process of selecting the perfect colors for your company.

When you meet with our team and you are considering establishing or revamping your brand, we will start with colors as the first stepping stone to a successful branding plan.

Call us today for a complimentary brand review and consultation: (707) 794-9999 PST.