In this week’s live stream, we talk about the effect that backlinks have on your ranking with search engines, as well as the difference between a quality backlink, and backlinks that can hurt your ranking and how to tell the difference. We cover many “what not to do’s” when it comes to linking, which is crucial information when it comes to the success of your website, as doing some of the things we talk about has had hugely detrimental effects to many websites. This is information tha...

A lot of business owners struggle with how to use their website effectively. We have had many companies come to us to help them get some direction behind their online marketing efforts. The most common problem aside from not being able to be found, is being found but having nothing happen after that. That’s where effective copy writing, marketing, and calls to action come in to play. I have visited many websites where it is not clear why I am there or what I am supposed to do. If your custo...

In this week's broadcast, we discuss the advantages of hosting your own email marketing software on your own server as opposed to using services such as Constant Contact or Mail Chimp. In many cases, having the emailing system custom built into your website's CMS will end up saving you money in the long run. It may be a few thousand dollars to develop, but in many cases you will be spending hundreds or possibly thousands a month to use one of those pre made services, in which case, it is cheaper...

We’re already a connected culture. We both depend on and covet the on demand access to people and information that our mobile devices give us. As time goes on, we keep finding new ways to enhance our connection with technology. Apple’s presentation on the 9^th will have long standing effects on the way we use and interact with technology. iPhones are nothing new, but Apple announced the new iPhone 6 and iPhone 6 Plus, both giving larger screen dimensions than were on previous Ap...

In this week's webinar video, Simple Biz Support talks to us about the importance of having a website that is responsive to mobile devices, and how Google is very likely penalizing sites that aren't responsive. It has been our opinion for a few years now that if your site isn't responsive that you are going to be left behind. The data on how many people now surf the web from a mobile device versus a computer, is showing mobile devices to be predominant, and will continue to shift in that directi...

It goes without saying that you know your business needs a website, it should be responsive to mobile devices, it needs to be full of good SEO optimized content, and it needs to be easy to navigate. The majority of those things should be handled by your web development company, save for maybe the content. The content in most cases will be your job because no amount of research will ever amount to the fact that you are the expert in what you do, and nobody knows what you do better than you do....

Odds are, you don't just want to be found for the city you're in, but also for the surrounding locations. Today's video conversation with Simple Biz Support talks about how to be found in multiple cities, so that whether you want to be found for web design in Santa Rosa, web design in Petaluma, or any of the other surrounding areas, you will be found. We also talk about how to optimize for multiple physical business locations with Google and other search directories.You may think that you onl...

The way websites work is always transforming and will always be transforming. In the last few years, website design and function have been changing at an even faster pace than usual due to the introduction of mobile devices driving websites to become responsive and Google’s consistently changing strict set of unwritten rules on how to rank well. Up until the point when websites needed to become responsive, many a website could and have been surviving on the same design and coding styles tha...

In this week's conversation between Virginie Dorn from BWC and Ryan Perry from Simple Biz Support, we discuss how using consistency when listing company information within various online databases, as well as other tactics, can help you build trust with Google so that you are displayed higher on the map screen. Google looks for several clues when trying to determine the legitimacy of your business, and if you're not careful, seemingly harmless choices or errors could actually keep you from achie...

This week's live webinar is continuing the discussion about the importance of a blog, what makes a blog worth to search engines as well as website visitors. Content is still #1 on Google. All search engines are in the business of delivering content to the web searchers. One element you will learn today during our 15 minute-discussion with Virginie and Ryan is the importance of having a focused approach when preparing a blog and really be more detailed than none. A broad or general blog post is n...