Though professional website design has become more affordable enabling smaller size companies to benefit from similar opportunities as the larger corporations, it is important that you budget for expenses related to your site and online marketing efforts. December is the perfect time of the year to do so but, if you missed this post, do it today! Any month is a good month to review your budget. Website expenses: If your website has b...

In this week's broadcast we talk about many of the trends that have been taking hold over the last year and moving forward into 2015. We talk about the use of fonts and how they have changed, the use of high resolution images, and websites being built around a mobile design instead of for desktop and then being adapted. We talk about how pop ups were used in the past and how they are making a resurgence. We also talked about the use of new types of menus and using photos or videos as part of ...

In this week's webinar, we talk about several things you should do with your website heading into the new year, such as checking to make sure all of your links are still good, checking to make sure your forms are all still working, spell checking your content, checking your website on different browsers to see how it is performing, and check your website on mobile devices. As technology changes, and servers or web code or browsers, are updated, things can suddenly be not working, so it is ver...

In this week's broadcast, we cover anything and everything to do with sitemaps. What are they, and what should you be using them for? Sitemaps are files with an XML extension that are placed on the server where your website is hosted. They help the Google search bots know where to search and index so that they don't miss any of your pages. Google definitely prefers that you have one, since it makes their job easier and more complete. We also talk about where to get one and how to make them if...

In today's webinar, we continue explaining why you should be listed with Google My Business, and we walk you through how to sign up, create and claim a business from scratch. You must have a valid phone number that no one else is using, and you must use a real physical address, not a P.O. box or anything like that. Google uses this information to index you, and does not like it if your information overlaps with somebody else. They do want you to be very accurate, and not leave any of the fiel...

In this week's webinar we take you on a walk through of Google Business. We will highlight a lot of its useful features. How to know if your business is in its database or not, and whether or not your business has been claimed. It is very important to claim your business so that you can make sure you have the correct information listed, and so that you can make sure your listing is optimized. We show an example of what an unclaimed business listing looks like, and how to get started with the ...

In this broadcast, we talk about how Google Business has evolved, why it’s important, and how you should be using it. We talk about the perks, like being able to manage a multiple location business all from one dashboard and how it is easy to access a lot of useful information all from the same place. We also cover how to get started using the new system and give you some tips that might give you an advantage. Remember to fill out as much of your profile information correctly as possible be...

A very common problem among websites is lack of or bad organization. If the user can’t find what they’re looking for quickly, they would rather go to a different website than take another few seconds to try to find it on yours. It should be immediately obvious how to get where they want to go. The first major step that should be taken, is organizing your main menu to be very intuitive, and to not have too many items. Your main menu should have a link back to the “Home” page, and a lin...

In this week’s broadcast, we talk a little bit more about keywords, and some of the tools that are available to Business Owners to do research on how to improve their ranking on Google, such as Google trends, and the kind of information you can get by using Google Analytics and how you can use it to your advantage. We cover why you should place the majority of your concentration on Google and not really bother much with the other search engines. What it all comes down to, is make sure you d...

In this week’s video conference, we talk about the importance of being optimized for keyword searches on Google, how keywords have changed, and how Google is now becoming smart enough to know the difference between a typed search and a voiced search on smart phones. Google now knows that if you are searching for a “Dentist” that you don’t need a dentist from across the country, and brings you local results whether you ask for them or not. We cover several do’s and don’ts when it c...