Telling a story on your website using visual, textual and even audible methods can increase the effectiveness of your website and even make it go viral. The design is the most important part as it needs to compel the audience to want to see more. For many clients,  the story is on one single page perhaps showing from A to Z how their customers benefit from their service, the company history through out the years or perhaps how ...

This week we continue our three-part series on how to easily change elements on your website to improve it without having to re-code it entirely. There are three simple tips which can greatly improve the conversion rate of your website: Fonts + Buttons + Calls-to-action. =1= Font Style and Family: Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you...

There are simple tips you can use to improve the appearance of your website without having to completely redo it. In the next three weeks, we will cover 3 specific tips during each weekly webinar. Today we will take a look at the overall feel of a website: Colors + Space + Organization. =1= Color Scheme: Colors can absolutely create a mood, send a clear message and engage your audience. In 2016, we have seen more and more pastel and lighter colors...

By Website Seasonality we mean two things: (1) Adapting your website to the seasons to better connect digitally with your visitors. (2) Understanding Internet searches which often vary with seasons or time periods. =1= Adapting your website to seasons: Website seasonality is not something web designers or online marketers often speak about even though it can be crucial to the success of your website. It is obvious th...

Non profit organizations need to take their website as seriously as companies do. When they do not, they are left behind and start loosing their share of the very important "donation dollar" necessary to support their cause. The web, if used properly, can rally supporters,  bring much needed awareness to a cause, fund projects, help find those in needs and bring a not-for-profit group to a new level of success. Web development can be complicated and can also be  very time consuming. In additio...

If you are primarily interested in being found locally online or want your website to truly connect with your local audience, there are several elements to consider for your website.   =1= A website design that "speaks" to your local customers and prospects (which we will be covering in this post). =2= A mobile design for your website that targets that same local audience (next week's webinar/post). ...

For some companies, listing their prices on their website is a must. This is often the case if you sell membership plans or recurring services with various level options. Presenting the plans and their price needs to be done well in order to be effective. Let's start with answering  these questions:

1. What is the plan you want to sell the most?
2. If you offer numerous plans, do you really want to list all of them on the same page or can you streamline them to 2 to 4 plans?

You may not use or be active on Pinterest but you have heard of them. Their card block layout has set a new website design trend that is continuing to grow in 2016. Mimicking the design of successful social media platforms for website design is not new. Think of Timeline from Facebook; since it was released it became a format used on countless websites for their "timeline/company history" page. We think the card design works even better as a landing page where your visitors can see at a glanc...

A collapsible website menu looks similar to a smartphone menu icon which you need to mouse over, click or press to open the navigation menu and see all of the links to various sub pages. Collapsible menus became trendy in 2015 and we feel that they will continue to gain popularity in 2016. Saying this, it does not mean this is the right option for every website. Actually for most of our clients they are not a good option. Website designers use them when the visual is the most important aspect...

Happy New Year! May 2016 bring you fantastic success in your business, happiness and health in your life and most importantly balance. As we start the first week of 2016, site owners or managers should set new year resolutions for their website so that it becomes a powerful marketing tool for their company and supports all of their business goals this year. To keep the resolutions organized we have divided them into 3 distinct areas listed below. =1= Take your website seriously: