We all know that great content is important for your visitors and search engines alike. But having just text on a blog post is boring, uninviting and simply lacking visual interest. Large social media platforms have embraced the importance of images to illustrate their textual content. Facebook launched timeline making images (and even videos) take center stage. Pinterest’s popularity is continuing to grow at an exponential speed and they display primarily images. Does it mean people do not...

The title of this post “Choosing powerful colors for your website” could be taken the wrong way. By “powerful” we do not mean strong, vibrant and aggressive colors. We mean colors which work great for your target audience, your company’s message and industry type. A powerful color can be subtle and light while still doing “its” job. 1 ½ year ago we wrote a blog post about the meaning of colors and that information is still true today. [To view this prior post click

Real estate has been for many years and continues to be one of the most competitive industries online. There are different types of real estate websites: - Directories of properties for sale in a specific country, - Directories of properties for rent or lease in a specific country, - International directories of properties for sale, - International directories of properties for rent or lease, - Directories combining different types of real estate, - Sites integrating with local MLS (m...

This is the last post of our 3 part-series on Responsive Design. We truly could spend the entire year discussing its importance and different attributes but we want to create some variety in our blog. As always never hesitate to email us if you have additional questions about mobile responsiveness for your website. One of our team members will be happy to answer you. Today we want t...

Welcome back to our responsive design series. Making your website responsive on mobile devices does not mean that you should try to compress and fit in every single image and text you have on your desktop version on a small device like a smart phone. The new trend is to actually rethink your website so it makes sense to visitors when they are using a phone or tablet to view your site. Let's take our own website for instance. The desktop version of our homepage is quite intricate with lots of ...

In our company, we were doing responsive design websites before it became a necessity or well known by most. At the time we were using JavaScript but now the code (thank you CSS3) has evolved so much than responsive design has truly become the coolest and biggest change in website design in the past ten years. What is responsive design? It is the readjustment of a website design, layout, elements and text to conform to a specific screen size. For a long time (and many olde...

Typography for websites (aka fonts) has come a long way. Less than 10 years ago we used to have only a half dozen fonts to choose from which we called “web safe fonts”. The most popular ones were Times New Roman, Georgia, and Helvetica. But this is no longer the case. Now a site owner can ask his web master to use any fonts of his choices. The font files can be embedded into the code of your website just the same way a font file can be saved in your computer. The process is very similar. ...

It was not long ago that having a full-width high resolution image on a homepage was quite a coding challenge. First there was a compatibility issues with all major browsers (reacting differently to the code), mobile device issue (since compressing such a large image would greatly slow down the website on a smart phone or tablet) and an Internet speed issue (as large images typically are very large files). Thanks to HTML5 and CSS3, web designers are now able to design cool an...

Yes you may have noticed that today’s newer websites have less clicking and far more scrolling. This trend has been influenced of course by mobile devices especially smart phones. We are almost at a point where we, web designers, are designing websites for phones and tablets and then adjusting the design and code to desktop. This is going to be one of the most popular trends in 2015. The homepage especially has become a landing page where each element is a way to either giv...

During the next few weeks we are going to address very specific web design elements and attempt to go in more depth as to what they are, what benefits they bring and how to assess if this design item is a good option for your own website. This week we will start with Ghost Buttons. We are all familiar with call-to-action buttons asking the visitor to do something immediate such as “Click here to get started”, “Buy this item today”, “Email us now” and so forth. Gho...