{"id":615,"date":"2014-06-06T17:08:53","date_gmt":"2014-06-06T17:08:53","guid":{"rendered":"https:\/\/www.santarosawebsite.com\/websitedesign\/?p=615"},"modified":"2014-06-06T17:08:53","modified_gmt":"2014-06-06T17:08:53","slug":"does-your-website-communicate-clearly","status":"publish","type":"post","link":"https:\/\/businesswebsitecenter.com\/websitedesign\/does-your-website-communicate-clearly\/","title":{"rendered":"Does your website communicate clearly?"},"content":{"rendered":"

Have you ever been on a website where you aren\u2019t really sure what the point of the website is? I\u2019m sure we all have. I have seen websites for businesses that after poking around on them, I still wasn\u2019t quite sure what it is that the business did. Clear communication on your website is critical. Since most people on the internet won\u2019t take more than a few seconds to poke around and see what your website is about, you can\u2019t afford to be ambiguous.<\/p>\n

I\u2019m sure that you had your website designed for a purpose and that you know what that purpose is. Did you design it with the end result being a purchase, or having a potential client contact you? Most business websites are designed for that purpose. They want to generate leads. So now all you have to do is tell the people that come to your website what to do to achieve your goals. If your website is designed to get somebody to purchase something, clearly state that they can purchase the product you are showing.<\/p>\n

Your message is very clearly stated with simple calls to action, which can be placed all over your site. You see this all the time on successful websites. They will simply say \u201cCall now,\u201d for this, or \u201cClick here to buy,\u201d and so on. The point of the site is very clear. The user knows that the site wants them to call, or wants them to buy, or wants them to click. There are probably many times that the user would do all of those things if they had clear instructions to do so.<\/p>\n

\"Clear<\/a><\/center><\/p>\n

Go to your website. Assume that you know nothing about your business. Take an objective look and think about whether the intended message for this site really shines through. Could it be clearer? Maybe it could. If that\u2019s the case, it needs to be fixed immediately, because having an unclear message is causing you to lose sales. If you\u2019re pretty sure it isn\u2019t clear enough, but you\u2019re not sure how to make it better, it\u2019s time to call in an experienced professional copywriter. The investment is worth it. They will know exactly how to portray your message in the most effective way possible. Why have a website if your website\u2019s message isn\u2019t being heard?<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever been on a website where you aren\u2019t really sure what the point of the website is? I\u2019m sure we all have. I have seen websites for businesses that after poking around on them, I still wasn\u2019t quite sure what it is that the business did. Clear communication on your website is critical. […]<\/p>\n","protected":false},"author":1,"featured_media":906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts\/615"}],"collection":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/comments?post=615"}],"version-history":[{"count":0,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts\/615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/media\/906"}],"wp:attachment":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/categories?post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/tags?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}