{"id":560,"date":"2014-04-25T16:14:45","date_gmt":"2014-04-25T16:14:45","guid":{"rendered":"https:\/\/www.santarosawebsite.com\/websitedesign\/?p=560"},"modified":"2014-12-24T23:21:02","modified_gmt":"2014-12-24T23:21:02","slug":"why-you-should-update-your-companys-colors","status":"publish","type":"post","link":"https:\/\/businesswebsitecenter.com\/websitedesign\/why-you-should-update-your-companys-colors\/","title":{"rendered":"Why you should update your company&#8217;s colors"},"content":{"rendered":"<p>Sometimes, especially with companies that have been around a long time, when we have businesses come to us for web design, it is good to be open to the idea of reexamining your logo, branding, and color schemes. We often times see logos that were made with bad design choices, or that use colors that are not complimentary to each other, or to the business that they\u2019re supposed to represent.<\/p>\n<p>We often make recommendations on the color scheme that your website should have, not just based off of what is visually appealing, although that is the first step, but off of what a company in your industry should be using. It would not make sense for a construction company to use purple as one of their main colors. It just wouldn\u2019t work for their target audience.<\/p>\n<p>There are also color schemes that are a bit outdated and overused. Many banks and other similar agencies love to use a dark color as their primary color, which although that tone may work for a serious institution like that, it can also be quite boring. Brighter colors are becoming much more common. Many times there are a couple colors being used together that don\u2019t contrast well, or that don\u2019t come off as strong as they could. In these cases, don\u2019t stick to what doesn\u2019t work. It\u2019s okay to acknowledge that it doesn\u2019t work, and to choose something better.<\/p>\n<p>Every few years you see many big name brands revamping themselves with slicker versions of their logos, and updated color pallets. Even if you are a smaller business, there is no reason why you shouldn\u2019t be willing to do the same. It\u2019s all for the end goal of staying relevant in a world that is all about the latest update.<\/p>\n<p><center><a href=\"https:\/\/www.santarosawebsite.com\/websitedesign\/wp-content\/uploads\/2014\/04\/shutterstock_64121251.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-561\" title=\"Business Color Schemes\" src=\"https:\/\/www.santarosawebsite.com\/websitedesign\/wp-content\/uploads\/2014\/04\/shutterstock_64121251-300x225.jpg\" alt=\"Why you should update your company colors\" width=\"300\" height=\"225\" \/><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, especially with companies that have been around a long time, when we have businesses come to us for web design, it is good to be open to the idea of reexamining your logo, branding, and color schemes. We often times see logos that were made with bad design choices, or that use colors that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,20],"tags":[],"_links":{"self":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts\/560"}],"collection":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":1,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts\/560\/revisions"}],"predecessor-version":[{"id":905,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts\/560\/revisions\/905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/media\/904"}],"wp:attachment":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/categories?post=560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/tags?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}