{"id":3539,"date":"2018-10-01T06:00:11","date_gmt":"2018-10-01T06:00:11","guid":{"rendered":"https:\/\/santarosawebsite.com\/websitedesign\/?p=3539"},"modified":"2018-05-23T22:10:36","modified_gmt":"2018-05-23T22:10:36","slug":"billboards-return-on-investment","status":"publish","type":"post","link":"https:\/\/businesswebsitecenter.com\/websitedesign\/billboards-return-on-investment\/","title":{"rendered":"Are billboards still worth the investment?"},"content":{"rendered":"

Though we only provide online marketing and website development, a client recently asked us if using a billboard was worth his money. Just like any other types of advertising the answer depends on your unique situation. What may work great for a bank may not work well for your business.<\/p>\n

The following questions are meant to open the discussion and make you think.\u00a0 A blog post is not there to give you all of the answers.<\/p>\n

Here are what you should be asking yourself:<\/p>\n

    \n
  1. Do you have a complex business difficult to understand or explain in a few seconds? If you are a dentist, it is pretty straightforward and your services can easily be summed up on a billboard. If your business is complicated, a billboard would be inefficient.<\/li>\n
  2. Is the majority of your clientele locally based within a driving distance to your office? If most of your clients are located within the same area, that would make sense to be more visible by having a well designed billboard near a busy road.<\/li>\n
  3. Do you have a brick and mortar? If you want to increase foot traffic in your store or office, local visibility is key. Billboards do provide visibility but it can be hard to show a physical address. Drivers only have a few seconds to see it.<\/li>\n
  4. Do you have an established marketing budget? If you have a limited budget, focusing on your website may be the best use of your dollars. Billboards can be very expensive so make sure to think on your ROI (return of investment).<\/li>\n
  5. What is your goal for the billboard? Is it for branding yourself? Is it to increase revenue? Why do you want your company or yourself on a billboard?<\/li>\n
  6. Is it a digital billboard which you share with other businesses changing the ad every few seconds? Or is it a printed one that will remain constant day in and day out?<\/li>\n
  7. How do you plan to track the effectiveness of the billboard?<\/li>\n
  8. Have you seen competitors using billboard advertising? How well do they seem to be doing in business?<\/li>\n<\/ol>\n

    The investment in billboard advertising is significant enough that you should take the time to assess if this is worth your marketing budget or not.<\/p>\n

    \"advertising<\/p>\n","protected":false},"excerpt":{"rendered":"

    Though we only provide online marketing and website development, a client recently asked us if using a billboard was worth his money. Just like any other types of advertising the answer depends on your unique situation. What may work great for a bank may not work well for your business. The following questions are meant […]<\/p>\n","protected":false},"author":1,"featured_media":3541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[342],"_links":{"self":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts\/3539"}],"collection":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/comments?post=3539"}],"version-history":[{"count":8,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts\/3539\/revisions"}],"predecessor-version":[{"id":3549,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/posts\/3539\/revisions\/3549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/media\/3541"}],"wp:attachment":[{"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/media?parent=3539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/categories?post=3539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesswebsitecenter.com\/websitedesign\/wp-json\/wp\/v2\/tags?post=3539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}