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\n=1= Font Style and Family:<\/strong><\/p>\n
Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you trying to convey to your web visitors?<\/p>\n
Even if you have strict font guidelines in your company, you may want to stop for a moment and think if your font is right for web usage. Some Serif fonts for instance are too intricate, ornate and\/or thin for web pages and those fonts make it difficult to read your copy online.\u00a0 In such case you may use “your” font for titles or buttons and keep a more standardized and easy-to-read font for the majority of your text.<\/p>\n
If you do not have font set within your brand, then the sky is the limit. Saying this, there is a great risk in using fancy Serif fonts as they tend to be more ornate and difficult to read.<\/p>\n
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- Readability:<\/strong> How easy is it to read at a glance on full screen and also mobile devices? Is your audience older?<\/li>\n
- Overall feeling rendered by the font:<\/strong> Elegant, simple, fashionable, corporate, structured … what mood does it evoke in most Internet users?<\/li>\n<\/ul>\n
=2= Buttons:<\/strong><\/p>\n
By buttons we mean any buttons you use for links. Think of buttons like “Contact us now”, “Buy this item”, “Download this file”, etc . There are easy ways to make a button more interesting and catching to the eye so that it is not missed by the visitors. Colors, borders, shadows, decoration, font, size, location … everything is important. Again changing your current buttons to new modern versions is fairly easy and your web design team should be able to make these changes quickly and affordably.<\/p>\n
=3= Calls-to-action:<\/strong><\/p>\n
It is common for websites (even lovely ones) to be missing calls-to-action. A call-to-action is a way to engage your audience and most importantly guide them through the next step you want them to be take. For eCommerce websites, it could be a “Buy now and get free shipping” call-to-action. For others, it may be “Call us today!”. Calls-to-action do not have to necessarily be in a button form. They can be just text that stands out because of its font, styling and its location on the page.<\/p>\n
As you can see, simple changes to font, buttons and calls-to-action can improve the overall experience on your website therefore increasing the conversion rate of your webpages and your revenues.<\/p>\n
If you have any questions about today’s topic, you may call us in California at 707-794-9999<\/strong> (PST) or email us using our Contact Form<\/strong><\/a>.<\/p>\n
You can also watch our video below on how to change fonts, buttons and calls-to-action to improve the quality of your website<\/center> <\/p>\n
\n![\"questions](\"https:\/\/www.santarosawebsite.com\/images\/web-site-imporvement-tips.jpg\" "\\"All")
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- Overall feeling rendered by the font:<\/strong> Elegant, simple, fashionable, corporate, structured … what mood does it evoke in most Internet users?<\/li>\n<\/ul>\n